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Darlene Cook Aaron Winfree Jennifer Luu. What is Hartwicks? A specialty kitchen store featuring products for cooking, dining and entertaining Target Market: Martha Stewart/Real Simple Magazine reading married/single women/men enjoys cooking, eating fine foods, entertaining
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Darlene Cook Aaron Winfree Jennifer Luu
What is Hartwicks? • A specialty kitchen store featuring products for cooking, dining and entertaining • Target Market: Martha Stewart/Real Simple Magazine reading married/single women/men enjoys cooking, eating fine foods, entertaining • History of the Company • Started in October 2006 • Lisa Hartwick is creator/owner • Used to be a marketing exec • Makes her own window displays and uses marketing knowledge in her retail store
Strengths • Location • Located at 5th Street Public Market in Eugene (good neighbors) • Trends- Food Network, products by “Food Celebrities” • Products, high priced, high quality
Neighbors include: • Specialty Food Stores, expensive clothing boutiques
Weaknesses: Door way a little hidden Too much might be too much Website
Opportunities, local events, cooking classes • Hartwicks Wear Red Day(Heart-healthy cooking demonstrations, information to educate women, heart-healthy recipes, and prizes!)
Threats • Inkwell, Crate and Barrel, Potterybarn, Williams-Sonoma • Macys • lower prices
Private Company • Location: Hartwicks in the 5th Street Market296 E. 5th; Eugene • Phone: (541) 344-6345
Sources • www.hartwicks.com • http://www.visitlanecounty.org/calendar/index.cfm?action=daily&cdate=2-2-2007 • http://www.5stmarket.com/stores/ • http://www.registerguard.com/news/2006/07/21/c8.bz.retailmarket.0721.p1.php?section=business • http://www.registerguard.com/news/2006/12/05/d4.bz.bizbeat.1205.p1.php?section=business