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Sociocultural LOA GLOs . Outline the principles Principles an research Research methods Ethical considerations with research. Outline the Principles. The social and cultural environment can influence behaviour. We construct our concepts of the individual and social self
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Sociocultural LOA GLOs Outline the principles Principles an research Research methods Ethical considerations with research
Outline the Principles • The social and cultural environment can influence behaviour. • We construct our concepts of the individual and social self • Human beings have a basic need to belong
The social and cultural environment can influence behaviour. • Culture we are from and the society in which we live can influence our behaviour. • E.g. cultural dimensions • Individualism and collectivism • Time orientation
We construct our concepts of the individual and social self • Social comparison process and SIT theory • SSB improves self-esteem which helps us to form our ideas of who we are. • Individualism and Collectivism
Human beings have a basic need to belong • Humans are social animals, and as such we have a basic desire to belong to a social group. We follow social norms and obey the rules of our society so we are not ostracized (cast away from the group).
The social and cultural environment can influence behaviour. • Cultural dimensions; Time Orientation (Chen) and hotel study. • Obedience (Milgram) • Social Learning Theory (Bandura) • Compliance and culture (Petrova) • We construct our concepts of the individual and social self • Social identity theory- Minimal Group Paradigm (Tajfel) • Self-serving bias (Johnson) • Human beings have a basic need to belong • Conformity research (Sherif and Asch) • Bond and Smith Meta-analysis of ind/col culture
How and why are they used? Research Methods
Common Methods • Experimental method • E.g. Bandura; Tajfel • Correlational studies • E.g. TV and Aggression • Surveys and interviews • Field studies • E.g. Native American study; Hotel managers study
How? • Experimental method • Correlational studies • Surveys and interviews • Field studies
Why? • Experimental method • Correlational studies • Surveys and interviews • Field studies