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Syndicated Data Source

Syndicated Data Source. Types for Syndicated Sources. Panels Audits Single Source. Audit (Store Tracking) Data. UPC-level detail for all items Aggregate sales Weekly (periodicity of the causal environment) Daily or minute-by-minute In-store environment (manual task)

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Syndicated Data Source

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  1. Syndicated Data Source 264A Marketing Research

  2. Types for Syndicated Sources • Panels • Audits • Single Source 264A Marketing Research

  3. Audit (Store Tracking) Data • UPC-level detail for all items • Aggregate sales • Weekly (periodicity of the causal environment) • Daily or minute-by-minute • In-store environment (manual task) • Newspaper ads and store coupons • Great for tracking competitive effects 264A Marketing Research

  4. Scanner Panel Data • Longitudinal record of household purchases • Brand loyalty • Consumption (and inventory) rates • Variety seeking • Good for tracking heterogeneity between households 264A Marketing Research

  5. Providers • A.C. Nielsen • Information Resources • ems, inc. 264A Marketing Research

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