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Pilot training course on multifunctional farmers' educative role

Explore the successful diversification of Agriturismo Antica Golena, a farm in Guastalla, Italy, offering agritourism, food services, direct selling, and educational farm activities. Learn from the experience of Cristina Boschi, the farmer-promoter, and discover innovative activities like cooking classes and clay workshops.

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Pilot training course on multifunctional farmers' educative role

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  1. Pilot training course on multifunctional farmers' educative role Call:2016 - 2016-1-IT02-KA204-024381KA2 - Cooperation for Innovation and the Exchange of Good Practices-Strategic Partnerships for adult education Call:2016 - 2016-1-IT02-KA204-024381KA2 - Cooperation for Innovation and the Exchange of Good Practices-Strategic Partnerships for adult education MODULE: AGRITOURISM CASE STUDY n° 2 Agriturismo ANTICA GOLENA “Le terre della Contessa” Guastalla (Reggio Emilia)

  2. MODULE: AGRITORISM CASE STUDY N. 2

  3. HISTORY AND FARM DESCRIPTION • Situated in the northwestern corner of Provincia di Reggio Emilia, the farm is situated in a splendid natural surrounding: the flood plain of the Po River. • The management of the farm was given in concession to me, Cristina Boschi, from my mother in 2006. • The farm has belonged to my family for over 150 years: four generations of women who have been involved in agriculture since the beginning of the nineteenth century. • All the company property is in a floodplain, a particular and protected territory dedicated to forestry, in particular arboriculture from wood (in this case poplar) and traditional agriculture with rotation forage-cereal. • I started with the vineyard and replaced an ancient variety of lambrusco, the fogarina, typical of the area. 3

  4. DATA & FIGURES OVERVIEW Property extent 50 hectares of which 30 of the family and 20 rented Agricultural products Of the total of 50 hectares, 16 are arable land, 30 planted in poplar grove in rotation for a total of about 7000, 1 hectare of vineyard and other 3 hectares of natural elements between thickets and wetlands (non-productive tares). Food products Grapes Products from the vegetable garden Ancient fruits 4

  5. HOLDING DATA Name: Agriturismo Antica Golena – Azienda Agricola Boscone Address: Via del Bosco, 3 41016 Guastalla (RE) E-mail/Web info@anticagolena.itwww.anticagolena.it Type of enterprise: individual business Legal representative: Cristina Boschi Year of commencement: 2006 5

  6. PREVIOUS SITUATION OF THE HOLDING The Company was in precarious and discontinuous economic equilibrium with low profitability due to high operating costs 6

  7. MULTIFUNCTIONAL EXPERIENCE: DIVERSIFICATION 1/3 My first decision, in order to create new services, was as follows: to increase the number of horses in the farm 7

  8. MULTIFUNCTIONAL EXPERIENCE: DIVERSIFICATION 2/3 Currently, I have 6 horses and a donkey who help me a lot in my activities: - walks in the floodplain of the Po, with the guests of the agritourism - educational activities for children / for adults / seniors - summer camps

  9. MULTIFUNCTIONAL EXPERIENCE: DIVERSIFICATION 3/3 Between 2008 and 2010, I created the following new services: - Agritourism (only rooms) - Food services - Direct selling - Educational farm - Social Farm (in collaboration with the Department of Social Services of Guastalla and Reggio Emilia)

  10. CONSIDERATIONS The decision to invest in multi-functionality was linked to two different needs: - to increase income - to increase my motivations regarding agricultural life 10

  11. PROFILE OF FARMER-PROMOTER FULL NAME: Cristina Boschi AGE: 59 GENDER: female EDUCATION: high school classical degree (I attended also, for four years the Faculty of Natural Sciences in Bologna). YEARS OF PROFESSIONAL EXPERIENCE: 20 SPECIFIC TRAINING: - Course for agritourism operator - Course for educational farm operator - Title of: guide of equestrian tourism - Title of: equestrian country instructor 11

  12. FARMER'S RESPONSIBILITIES AND ACTIVITIES In my farm I take care of everything: - business management - organization of the cultivations and poplars in the Po Golena - care of the vineyard - design / promotion of multifunctional services Sometimes I use seasonal workers 12

  13. KEY PROCESS AND COMPETENCE 13

  14. KEY PROCESS AND COMPETENCE 14

  15. KEY PROCESS AND COMPETENCE

  16. INNOVATIVE ACTIVITIES • Cooking classes to enhance the traditional recipes of the lower Po plain (with experts in natural food education) • Guided tours for children and adults for the search for clay on the banks of the Po (creative workshops with clay and courses on the use of clay in natural medicine). 16

  17. OBSERVATIONS I believe that the development of my multifunctional farm is closely linked to the development of the territory. For this reason I am going to commit myself, in projects, promoted by the Emilia-Romagna Region (Strada dei vini e dei sapori) and by the Municipalities of the Bassa Reggiana, which have the objectives of: - promote typical local productions; - increase river tourism; - protect the environment and the landscape; - develop education programs on sustainability (aimed at children and adults). 17

  18. STRENGTHS AND WEAKNESSES OF THE ACTIVITY 18

  19. RECOMMENDED TRAINING I would like to participate in a training course on the following topics: - Tourist enhancement of wetlands - Sustainability education methods based on animation and play - Animation methods and techniques on inter generational educational objectives 19

  20. FARMER’S KEYWORDS enhancement and conservation of the territory sustainable tourism marketing on sustainable tourism social tourism social innovation 20

  21. PHOTOGALLERY AND VIDEO http://www.agriturist-er.it/itinerari/natura/cciaa-e-confagricoltura-reggio-emilia/?c=62 L’agricoltura è un affare di donne”. Parola di Cristina Boschi Leggi l’articolo su Mondo Agricolo on line: http://www.confagricoltura.it/ita/comunicazioni_mondo-agricolo/notizie/lagricoltura-e-un-affare-di-donne-parola-di-cristina-boschi.php 21

  22. PHOTOGALLERY (AND VIDEO) PHOTOGALLERY The banks of the Po (Antica golena)

  23. PHOTOGALLERY Educational workshop using clay

  24. PHOTOGALLERY The enhancement of the Po river as a tourist destination

  25. PHOTOGALLERY Antonio Ligabue: the most important naive painter, who painted the Po areas

  26. PHOTOGALLERY (AND VIDEO) Educational workshop for old people

  27. PHOTOGALLERY (AND VIDEO) Seniors on the farm

  28. PHOTOGALLERY (AND VIDEO) Seniors on the farm

  29. PHOTOGALLERY (AND VIDEO) Products of an educational laboratory using vegetables

  30. PHOTOGALLERY (AND VIDEO) Participation to the fair of Guastalla

  31. PHOTOGALLERY (AND VIDEO) Folk music in educational farm

  32. PHOTOGALLERY (AND VIDEO) Birthday party

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