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Ch. 2 CULTURE IN BUSINESS

Ch. 2 CULTURE IN BUSINESS. By Wild, Wild, Han. I. HOLD THE PORK, PLEASE! A. Gummi Bears made in Germany at Haribo 83 countries 17 factories at home 70 M a day B. USED A PORK BASED INGREDIENT Gave the gummi bears their rubbery feel Experimented for 4 years

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Ch. 2 CULTURE IN BUSINESS

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  1. Ch. 2 CULTURE IN BUSINESS By Wild, Wild, Han

  2. I. HOLD THE PORK, PLEASE! • A. Gummi Bears made in Germany at Haribo • 83 countries • 17 factories at home • 70 M a day • B. USED A PORK BASED INGREDIENT • Gave the gummi bears their rubbery feel • Experimented for 4 years • Finally found substitute ingredient • Now Jews and Muslims can enjoy gummi bears • C. MADE MISTAKE IN PRINTING ON PACKAGE • Hebrew is read right to left • D. NOW HARIBO HASRABBI AND MUSLIMCLERIC INSPECTING

  3. II. WHAT IS CULTURE? • A. CULTURE • Set of values – what is important • Rules to live by • Overcoming Ethnocentricity • Developing Cultural Literacy • B. NATIONAL CULTURE ANDSUBCULTURES • Nations support culture • Museums, laws • Media, entertainment • Subcultures • Smaller group than dominant culture • May be larger than cultures: Arabs

  4. III. COMPONENTS OF CULTURE • A. AESTHETICS • Colors, symbols, expressions • Different meanings around world • B. VALUES AND ATTITUDES • What a society considers important • US: time, money, hard work, honesty, freedom • Deeply held, slow to change • Attitudes toward time • Different rules about punctuality • Different rules about when to getdown to business • Different priorities for efficiency • Linear, circular, cyclical

  5. Attitudes toward work • France: we work to live, US: lives to work • View toward risk taking and failure differs • Wealth-generating values: work, achievement, materialism • Attitudes toward change • Cultural trait: gestures, objects, customs • Cultural diffusion: traits spread to another culture • When companies change local cultures: cultural imperialism • Disneyland Paris • McDonald’s • C. MANNERS AND CUSTOMS • Appropriate ways of behaving • Greetings, left hand, shaking hands • Hospitality • Business and dining • Toasts • Gift giving

  6. Formal vs. informal • Ways to show respect • D. SOCIAL STRUCTURE • Nuclear and extended family • Gender • Social mobility • Caste or class systems • E. RELIGION • Christianity • Islam: Mecca, Ramadan, Sharia • Hinduism: caste=duty, reincarnation • Buddhism: reincarnation, path to knowledge • Confucianism: father authority figure, loyalty, proper way • Judaism • Shinto: patriotism, loyalty, nature

  7. F. PERSONAL COMMUNICATION • Spoken language • Multiple languages • Lingua franca • Translation problems • Language proficiency • Language hierarchies • Unspoken language • Nonverbal • Cues, hand gestures, facial expressions, eye contact, personal space • G. EDUCATION • Literacy level • Brain drain phenomenon • H. PHYSICAL AND MATERIAL ENVIRONMENTS • Topography • Climate • Impact on lifestyle, customs, work • Material culture: can be unevenly developed in economy

  8. IV. CLASSIFYING CULTURES • A. KLUCKHOHN-STRODTBECK FRAMEWORK • Harmony with nature • Past, present, future? • Trusting or untrusting • Doers or be-ers? • Individualism vs. group • Private or public? • B. HOFSTEDE FRAMEWORK • Individualism vs. collectivism • Power distance • Uncertainty avoidance • Achievement vs. nurturing

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