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Essential Business Models for E-Commerce Success

Explore different business models in B2C and B2B e-commerce, understand revenue models, market strategies, and organizational development. Learn the eight key ingredients for a successful business model.

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Essential Business Models for E-Commerce Success

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  1. Ch 2. E-Commerce Business Models • Business Models • B2C Models • B2B Business Models • Business Models in Emerging E- Commerce Areas • Business concepts and Strategies

  2. Value proposition – Why buy from you? Revenue modelHow money is earned Market Opportunity Target market & size Competition – Who? What unique advantage offered? Market strategy Organizational development Management team Eight Ingredients of a Business Model

  3. Advertising revenue model (Yahoo) Subscription revenue model (Consumer Reports Online) Transaction Fee – (E Trade) Sales revenue model (Amazon.com Affiliate revenue model (MyPoints.com) Revenue Model

  4. Portal – General –Yahoo Specialized - Sailnet E-tailer –Virtual – Amazon Clicks and Bricks – Wal-Mart Catalog Merchant – LL Bean Manufacturer Direct - Dell Content Provider – CNN Transaction Broker – E-Trade Market Creator – Ebay Service Provider – Lawinfo.com Community Provider – About.com B2C Models

  5. Net Market Places E-distributor(Staples)E-Procurement (Ariba.com)Exchanges (IMX.com)Industry Consortia (Covisnint.com) Private Industrial Networks Single-firm networks (Wal-Mart) Industry-wide (Globalnetexchange.com) B2B Models

  6. InfrastructureHardware: Web Servers Software: Operating SystemsPayment SystemsDatabasesHosting Services PlayersIBM, HP/Compaq, Dell, SunMicrosoft, Linux, Sun,ApacheVerisign, PayPalOracles, IBM, Microsoft, SybaseInterland, IBM, Webintellects E-Commerce Enablers

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