TARGET CUSTOMERS WITH EMAIL MARKETING

1. NJ.com Real Deals Email Blasts TARGET CUSTOMERS WITH EMAIL MARKETING A proven and affordable tool to increase traffic and sales from new and existing customers! An Effective Local Email Marketing Solution What is Real Deals? Real Deals is your direct connection with a community of over 230,000* NJ.com email subscribers that have signed up through two trusted sources, NJ.com and The Star-Ledger, to receive special offers and deals from advertisers like you! About Our Subscribers Our email subscribers are members of the Real Deals community because they have opted-in to be included on the list. Real Deals unique subscribers continues to increase; 6.9 % YTDanda3.9% increasefrom June to July 2010. * Why Real Deals? Take advantage of this highly qualified and active audience. • Our subscribers have specifically requested promotional offers from NJ.com directly to their inbox. • Delivery of your offer is timed to your promotional schedule. • Your message will be featured exclusively with links back to your website. • Email marketing outperforms all other direct marketing channels1. • It’s affordable and it works! SPECIAL DISCOUNTS! Send 4 blasts/year at 10% off. Send 6 blasts/year at 15% off. Send 8 blasts/year at 20% off. Send 12 blasts/year at 25%off Multi-county discount = 10% off.** Reach our entire Real Deals database of 230,000 plus consumers looking for special offers … just a click away! $4,750 per send 1 Source: Direct Marketing Association, Oct 08 * What Counts, July & Aug 2010 ** County-level blasts: purchase one county level at regular price and receive 10% discount on additional county levels of equal or lesser value.

2. NJ.com Real Deals Email Blasts An Effective Local Email Marketing Solution Distribution and Pricing Options • Multiple advertisers - up to eight advertisers may share one e-blast. Advertisers may also be billed separately. • E-blasts need to be reserved 5-7 business days in advance. 1 Source: What Counts, Aug 2010