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Target Marketing

Target Marketing. IGNVQ Leisure & Tourism. Target Marketing. It’s important for organisations to recognise that different groups of customers, know as ‘market segments’ have different needs

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Target Marketing

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  1. Target Marketing IGNVQ Leisure & Tourism

  2. Target Marketing • It’s important for organisations to recognise that different groups of customers, know as ‘market segments’ have different needs • Target marketing is a method that helps an organisation ensure that it is offering the rights products and services to each of these different groups

  3. Market Segments • The markets can be segmented in a number of ways, including: • Age • Gender • Social Group • Lifestyle • Ethnicity

  4. Advertising • When advertising to different market segments, different approaches are used. • This is to ensure that the advert appeals to the targeted market segment.

  5. Center Parcs • Here is an advert for Center Parcs • Company: Center Parcs • Brand: Center Parcs • Name: We're all different – Brochure • Product (Full): Accommodation - Centres/Parks – UK • Adtype: Commercial • Version: Cut Down • Duration (secs): 30 • First Recorded Date: 15/09/2003 • Transcript: We're all different. It's the one thing we have in common. The way we move. The way we laugh. 6 billion pairs of eyes in the world and no 2 are ever the same. Everyone of us is unique. With our little quirks. Different tastes. Different passions. It's what makes life interesting. Short breaks at Center Parcs, everyone is different. For a brochure call 08705 200 220 • Creative Ref: 222684

  6. Saga Holidays • Here is an advert for Saga Holidays • Company: Saga Group • Brand: Saga Holidays • Name: Woman walking on a beach - Over 50's Holidays • Product (Full): Travel Agents - Travel Agents • Adtype: Commercial • Version: Phone Number Change • Duration (secs): 30 • First Recorded Date: 04/09/2002 • Transcript: Looking for a holiday that's something special. Welcome to Saga, a company that specializes in great value holidays for todays over 50 that welcomes thousands of people to exciting destinations all over the world. To discover new activities or simply have a great time just phone 0800 50 5560 for a Saga brochure and start planning a fabulous holiday today. Saga, welcome to the time of your life. • Creative Ref: 54122

  7. Butlins • Here is an advert for Butlins • Company: Butlins • Brand: Butlins • Name: Butlins Holidays Free kids places March to May. • Product (Full): Accommodation - Centres/Parks – UK • Adtype: Commercial • Version: Script Change • Duration (secs): 30 • First Recorded Date: 01/03/2004 • Transcript: Which holiday company in march, april and may has thousands of free places for kids ? relaxing escapes for mums, romantic retreats for parents, and loads of fun for all the family. Butlins for free child places . call 0870 242 0870. • Creative Ref: 241861

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