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– FORS Montenegro – Foundation for the Development of Northern Montenegro Fast Fruit. Philanthropy for Green Ideas. 24-27 July, Llogara- Albania. Fast Fruit. H ow the idea emerge d …. Always the same question three times a day…
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– FORS Montenegro – Foundation for the Development of Northern Montenegro Fast Fruit Philanthropy for Green Ideas 24-27 July, Llogara- Albania
How the idea emerged… Always the same question three times a day… Would you like to try maybe the only food which is really fresh? Fast Fruit
Locally rooted initiative • Back to tradition and roots • If you don’t have time or don’t want to plant, water, work in your garden, still there can be a chance for you to eat healthy! • Someone else can do this for you – prepare ready-to-eat fruit and veg meals and bring them to the nearest shop, market, cafe or to your companies and schools! • It’s that simple – huge demand and lack of offer lead to our fast fruit opportunity! Fast Fruit
Locally rooted initiative Fast Fruit
Use of Local Resources • Nowadays, lot of locally produced fruit and vegs can’t be sold, get rotten and serve as animal fruit or end in alcohol production • A lot of unused land owned by people who are not motivated to cultivate it • Fast Fruit Initiative will encourage local population from Niksic area to return to their tradition and grow thousands of apple, pear, plum, cherry trees and loads of blueberries, strawberries, raspberries, blackberries like our grandparents used to do... Fast Fruit
Impact on the Local Economy Thousands of local people who don’t have a job Thousands of local unemployed people who have unused land to grow fruit and vegetables Creation of direct new jobs – production, making of meals, logistics, organisation, marketing and administration We will train people to understand and adopt the concept FRUIT corner shop Cooperation with local businesses Fast Fruit • Local supermarkets and small shops; • Fruit and veg producers; • Cafes and restaurants; • Markets; • School canteens; • Students campus.
Environmental impact Eco-friendly foods! Local and seasonal products Energy efficiency Promotion of the principles of Green economy biomass residues from fruit growing, methods of organic farming such as crop rotating, biological pest control, green fertilizers, the use of waste as compost, the use of wood pellets for heatingand solar panels for hot water. Fast Fruit
Economic Viability Lack of ready-to-eat fruit and veg meals on the market Uncovered niche The existing companies which process fruit and vegs sell canned fruit without nutritious ingredients; market producers on the other hand do not offer fresh ready-to-eat meals in handy containers Good quality, locally grown product, affordable prices, always fresh and tasty and convinent for people at work, school and university students and so many people who spend a lot of their time outside and do not have time to wash, peel, chop and prepare fruit and vegs every day Fast Fruit
Long Term Impact for the Community More and more people become links in a food production chain Further economic development of local communities Encouragement of the growth of environmental development Introduction of healthy meals for school students and the whole community Fast Fruit
Long Term Impact for the Community Replication and extension Fast Fruit
Social entrepreneurship • Schools and Ministry of Education – Introduction of healthy meals in schools, kindergartens and student campuses • Ministry of Health – promotion • Healthy lifestyles • Large companies and food supply chains – collaboration and corporate responsibility Fast Fruit – Social impact
Fast Fruit Want some?