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E-Marketing

E-Marketing . It’s the worlds biggest mall! With no map! No Regulations! AND HACKERS! YEA =) . E Marketing . Defined:

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E-Marketing

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  1. E-Marketing It’s the worlds biggest mall! With no map! No Regulations! AND HACKERS! YEA =)

  2. E Marketing • Defined: • eMarketing is one aspect of an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders

  3. E Marketing • The 5 Ss of Internet Marketing. • Sell - Grow sales and attract business using digital technologies. • Serve - Add value through the benefits of the Internet such as speed. • Speak - Get closer to customers by making your business available to them at home, work or on the go with mobile technologies. • Save - Reduce costs by using information technologies to make your business more efficient. • Sizzle - Extend the online brand (or create a new one) - remember sell the sizzle not the sausage i.e. the benefits, aesthetics or value of a product or service rather than its features.

  4. E-Marketing - Elements • Banner Ads • Games • Social-Networking • Payment Options • Delivery Options • Pop-ups • E-Mail Guerilla Marketing

  5. E Marketing - Elements • Blogs • Fan Sites • Fantasy Sites (sports) • Customer Data Base • Spyware • Online Commercials • Google AdWords

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