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e-Marketing

e-Marketing. Lecture 9 Monday 20 April 2009. The Plan. Assignment 2 e-Marketing News Napster Case Study. Portfolio. An analysis of 3 websites using the criteria developed in Assignment 1. A rationale for your choice of websites

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e-Marketing

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  1. e-Marketing Lecture 9 Monday 20 April 2009

  2. The Plan • Assignment 2 • e-Marketing News • Napster Case Study

  3. Portfolio • An analysis of 3 websites using the criteria developed in Assignment 1. • A rationale for your choice of websites • A design brief and plan for a website for a business idea, which could either come from the Innovation and Ideas Generation or Double Project units • A bibliography of articles and on-line sources used to monitor developments in Internet technology

  4. 1. Analysis of 3 websites • Each analysis should include the following elements: • A completed criteria for the website • A report analysing the website

  5. Report • URL for the website • Analysis of the strengths and weaknesses of website based on your criteria (50%). The analysis should be based on an analysis of how well the website meets the goals of the business. • Suggestions for improving website (50%) • No more than 2 sides of A4.

  6. 2. Rationale for choice of websites • Should explain why you have chosen the 3 websites. • No more than 1 side of A4.

  7. 3. Design brief and plan for a website for a business idea • Explanation of your business idea (10%) • Explanation of design principles upon which your website will be designed (20%) • Description of design elements website will include (25%) • Explanation of how website will meet the goals of your business idea (25%) • Plan detailing the design stages need for your website (20%). This can be presented as either a diagram or in writing.

  8. 4. Bibliography • Should provide evidence of independent monitoring of developments within world of website design and e-Marketing.

  9. Useful websites • www.emarketer.com • www.useit.com • www.uie.com • ww.w3.org/WAI/ • www.usableweb.com/ • www.webdesign.about.com/ • www.pantos.org/atw/usable.html

  10. e-Marketing News #amazonfail (2009)

  11. e-Marketing News • e-Commerce Exposition • 2 June 2009 • Google University e-commerce North (2009)

  12. Warmer • In groups brainstorm everything you know about napster. • Think about: • History • Value proposition • Strategy • Customers • Distribution • Competition • Risk factors

  13. Tasks • Task 1: Answer the following questions: • Use Marketing Mix to review different aspects of napster’s marketing strategy • Evaluate napster’s value proposition (log on if necessary) • What would be your recommendations for napster’s marketing team. Use marketing mix. • Task 2: Use your criteria to evaluate www.napster.co.uk • Compare with others in your group • E-mail to Lee (20 April 2009) • Write report (26 April 2009, 12:00)

  14. References: • Chaffey, D. (2007) E-Business and E-Commerce Management. 3rd ed, Pearson Education. • #amazonfail (2009) [online] http://ncac.org/images/ncacimages/amazonfail.png [accessed 17 April 2009]. • e-commerce North (2009) [online] www.ecommercenorth.co.uk [accessed 16 April 2009].

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