1 / 13

Marketing Traffic Records: Need Ever More Than Before

Marketing Traffic Records: Need Ever More Than Before. Session 17 July 15, 2003. Edward V. Milton, Ph.D. National Highway Traffic Safety Administration National Center for Statistics & Analysis NDR/Traffic Records. SAFETEA. S - Safe A – Accountable F – Flexible E – Efficient

cairo-hicks
Download Presentation

Marketing Traffic Records: Need Ever More Than Before

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Marketing Traffic Records:Need Ever More Than Before • Session 17 • July 15, 2003

  2. Edward V. Milton, Ph.D. National Highway Traffic Safety AdministrationNational Center for Statistics & Analysis NDR/Traffic Records

  3. SAFETEA • S - Safe • A – Accountable • F – Flexible • E – Efficient • TEA – Transportation Equity Act of 2003

  4. SAFETEA – Implications for Data • Discussed through out Forum • Enormous implications for Traffic Records data systems • Will allow for implementation of Information Technologies (IT) • Implementation of IT will allow for better safety data with fewer human resources

  5. SAFETEA – Implications for Marketing • TRAFFIC SAFETY STORY • TRAFFIC RECORDS DATA MARKETING

  6. SAFETEA – Implications for Marketing • Major opportunities for marketing • Will allow us to tell our TRAFFIC SAFETY story on a real-time basis • Will allow us to share information with audiences we don’t interact with regularly • Will allow us to interact on a real-time basis with constituents

  7. Marketing Opportunities • Through Data Warehouses • Through Web Sites • Interactive Web Sites • TRAFFIC SAFETY STORY

  8. Market Traffic Safety Story • What a story to tell • The first recorded traffic fatality was in New York in 1899 • By 1996, more than 3,000,000 traffic fatalities • Beginning in 1775 through May, 2003, approximately 700,000 battle deaths • More than a 6:1 ratio of traffic fatalities to battle deaths

  9. Market Traffic Safety Story • What a story to tell • From 1991 – 2000, over 400,000 traffic related fatalities • From 1991 – 2000, slightly more than 200,000 homicides • More than a 2:1 ratio of traffic fatalities to homicides • Fatalities and injuries from traffic crashes are the NUMBER ONE PUBLIC SAFETY PROBLEM

  10. Market Traffic Safety Story • What a story to tell • Make story personal (these are real people with real faces) • Economic costs (the enormous costs of traffic crash deaths, injuries, and property damage)

  11. Market Traffic Safety Data • IT will reduce to time to collect safety data • IT will improve the quality of the safety data • IT will improve the management of safety data • IT will facilitate the linkage of safety data • IT will facilitate the sharing of safety data • It will facilitate the analyses of safety data • WITH FEWER HUMAN RESOURCES

  12. Market Traffic Safety Data • Remove Institutional Barriers

  13. Thank you • emilton@nhtsa.dot.gov

More Related