1 / 14

Developing New Market Offerings

Objectives. Challenges in New Product Development (NPD)Organizational Structure

caitir
Download Presentation

Developing New Market Offerings

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

    2. Objectives Challenges in New Product Development (NPD) Organizational Structure & NPD Stages & Management of NPD Diffusion & Adaption of New Products

    3. Why New Products Fail �Over Championing� Overestimated Demand Poor Design Poor Marketing Execution High Development Costs Strong Competitive Reaction

    4. Challenges in NPD Idea Shortage Fragmented Markets Social & Governmental Constraints Cost Capital Shortage Need for Speed Shorter Product Life Cycles

    5. New Product Development Process

    6. Probability of Success

    7. Concept Development & Testing

    8. Product & Brand Positioning

    9. Conjoint Analysis

    10. Consumer-Goods Market Testing

    11. Commercialization

    12. Adopter Categorization of the Basis of Relative Time of Adoption of Innovations

    13. Characteristics of the Innovation Rate of Adoption Relative advantage Compatibility Complexity Divisibility Communicability

    14. Review Challenges in New Product Development (NPD) Organizational Structure & NPD Stages & Management of NPD Diffusion & Adaption of New Products

More Related