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Objectives. Challenges in New Product Development (NPD)Organizational Structure
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2. Objectives Challenges in New Product Development (NPD)
Organizational Structure & NPD
Stages & Management of NPD
Diffusion & Adaption of New Products
3. Why New Products Fail Over Championing
Overestimated Demand
Poor Design
Poor Marketing Execution
High Development Costs
Strong Competitive Reaction
4. Challenges in NPD Idea Shortage
Fragmented Markets
Social & Governmental Constraints
Cost
Capital Shortage
Need for Speed
Shorter Product Life Cycles
5. New Product Development Process
6. Probability of Success
7. Concept Development & Testing
8. Product & Brand Positioning
9. Conjoint Analysis
10. Consumer-Goods Market Testing
11. Commercialization
12. Adopter Categorization of the Basis of Relative Time of Adoption of Innovations
13. Characteristics of the Innovation Rate of Adoption Relative advantage
Compatibility
Complexity
Divisibility
Communicability
14. Review Challenges in New Product Development (NPD)
Organizational Structure & NPD
Stages & Management of NPD
Diffusion & Adaption of New Products