1 / 5

Accidental Insight: The missing piece in your NPD research path?

Accidental Insight: The missing piece in your NPD research path?. FOCUS GROUPS VS. IN-HOME TESTING . Better – real, authentic, natural video made by the consumer on their smartphones in their own environment

cala
Download Presentation

Accidental Insight: The missing piece in your NPD research path?

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Accidental Insight: The missing piece in your NPD research path?

  2. FOCUS GROUPS VS. IN-HOME TESTING Better – real, authentic, natural video made by the consumer on their smartphones in their own environment Better – using their own utensils, in their own home, with their own family, with their own sensory experience. Better – no single person dominating the focus group Quicker – 3-5 day turnaround, no travel Cheaper – better decisions made on better ‘accidental’ insight made in a natural environment

  3. HOME VISITS VS. SELF ETHNOGRAPHY Better – no cleaning the house, no dressing up. This is real, home made video showing what really happens giving you more accurate understanding of what the consumer really thinks Better – can be shared around whole business, and everyone can benefit. 4 min video vs. 40 pages document. Quicker – 3-5 day turnaround. No waiting to book in with one family, no single person feedback. Cheaper – higher value as more people see it, more people benefit from it, more people use it… and cheaper than organising home visits.

  4. THE VIDEOS SHOWN Tesco rice packaging splitting Difficulty in opening custard packaging An idea for lasagne An idea for sausages Adaption when feeding the dog Lots of consumers talking about new products

  5. Thank you alistair@watchmethink.com 07545 596402 / 020 8948 9544 @alistair_vince All about us

More Related