Typologies of tourists in Spain

1. Typologies of tourists in Spain The case of Euskadi Augusto Huéscar Lerena. Instituto Estudios Turísticos. Spain (augusto.huescar@iet.tourspain.es)

2. Main purposes of the analysis • Stressing the need for reliable, deep and standardized information on tourism flows • Pointing out the need for deeper analyses on these data (tourists + destinations) • Showing the enhancement that can be reached: segmenting is the flashlight that shows the path Augusto Huéscar Lerena. IET. Spain.

3. Augusto Huéscar Lerena. IET. Spain.

4. Augusto Huéscar Lerena. IET. Spain.

5. Methodological note • Sample: +14.000 surveys, years 2001-2003 • Results on: • Tourists (air or road) • Destinations (specific attraction of each zone) • Multiple correspondence analysis of variables: • Accommodation • Main purpose of the trip • Municipalities of overnight stays • Type of transport • Packaged trip or not • Country of residence • Number of overnight stays • Month Cluster analysis (dendograms) Augusto Huéscar Lerena. IET. Spain.

6. Typologies obtained • Typology of tourists in País Vasco • Typology of tourism destinations • Typology of tourists received by road in País Vasco • Typology of destinations of tourists received by road Augusto Huéscar Lerena. IET. Spain.

7. 1. Types of tourists in País Vasco • Leisure tourism in San Sebastián (29%) • Transit tourism (20%) • With overnight (8,4%) • Without overnight (11,6%) • Family related french tourism (12,5%) • Business tourism (20,2%) • Others: • Students (8,3%) • International family stays (4,1%) • Dutch leisure tourism (6%) Augusto Huéscar Lerena. IET. Spain.

8. 2. Types of destinations in País Vasco • Type 1: Poles of attraction of transit tourists Augusto Huéscar Lerena. IET. Spain.

9. 2. Types of destinations in País Vasco • Type 2: Poles of attraction of leisure tourists Augusto Huéscar Lerena. IET. Spain.

10. 2. Types of destinations in País Vasco • Type 3: Poles of attraction of family related tourists Augusto Huéscar Lerena. IET. Spain.

11. 2. Types of destinations in País Vasco • Type 4: Poles of attraction of business tourists Augusto Huéscar Lerena. IET. Spain.

12. 3. Types of tourists received by road • French leisure tourists to San Sebastián (21,5%) • Transit tourism • Portuguese and belge (15,4%) • Transit tourism with hotel overnight stay (6,5%) • Transit tourism without hotel overnight stay (11,7%) • Visiting friends and relatives (15,2%) • Cultural tourism (11,0%) • Group tourism (6,2%) • Others: • Study (5,4%) • French campsite (4,2%) • Leisure tourism in Zarautz Augusto Huéscar Lerena. IET. Spain.

13. 4. Types of destinations in País Vasco of tourists received by road • Type 1: Transit zones Augusto Huéscar Lerena. IET. Spain.

14. 4. Types of destinations in País Vasco of tourists received by road • Type 3: Zones of leisure and recreation holidays Augusto Huéscar Lerena. IET. Spain.

15. 4. Types of destinations in País Vasco of tourists received by road • Type 7: Cultural Tourism destinations Augusto Huéscar Lerena. IET. Spain.

16. 4. Types of destinations in País Vasco of tourists received by road • Other types of destinations 2, 4, 5 & 6: Multi-feature zones, family visits, sports and group tourism

17. Conlusions of the analysis • País Vasco has well assorted tourism flows, determined by means of access • Destinations show significant differentiating features • No data  no analysis  no knowledge  no capacity of response Augusto Huéscar Lerena. IET. Spain.

18. Typologies of tourists in Spain The case of Euskadi Augusto Huéscar Lerena. Instituto Estudios Turísticos. Spain (augusto.huescar@iet.tourspain.es)