1 / 17

Typologies of tourists in Spain

Main purposes of the analysis. Stressing the need for reliable, deep and standardized information on tourism flowsPointing out the need for deeper analyses on these data (tourists destinations)Showing the enhancement that can be reached: segmenting is the flashlight that shows the path. Augusto Hu

sandra_john
Download Presentation

Typologies of tourists in Spain

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

    1. Typologies of tourists in Spain The case of Euskadi

    2. Main purposes of the analysis Stressing the need for reliable, deep and standardized information on tourism flows Pointing out the need for deeper analyses on these data (tourists + destinations) Showing the enhancement that can be reached: segmenting is the flashlight that shows the path

    5. Methodological note Sample: +14.000 surveys, years 2001-2003 Results on: Tourists (air or road) Destinations (specific attraction of each zone) Multiple correspondence analysis of variables: Accommodation Main purpose of the trip Municipalities of overnight stays Type of transport Packaged trip or not Country of residence Number of overnight stays Month

    6. Typologies obtained Typology of tourists in País Vasco Typology of tourism destinations Typology of tourists received by road in País Vasco Typology of destinations of tourists received by road

    7. 1. Types of tourists in País Vasco Leisure tourism in San Sebastián (29%) Transit tourism (20%) With overnight (8,4%) Without overnight (11,6%) Family related french tourism (12,5%) Business tourism (20,2%) Others: Students (8,3%) International family stays (4,1%) Dutch leisure tourism (6%)

    8. 2. Types of destinations in País Vasco Type 1: Poles of attraction of transit tourists

    9. 2. Types of destinations in País Vasco Type 2: Poles of attraction of leisure tourists

    10. 2. Types of destinations in País Vasco Type 3: Poles of attraction of family related tourists

    11. 2. Types of destinations in País Vasco Type 4: Poles of attraction of business tourists

    12. 3. Types of tourists received by road French leisure tourists to San Sebastián (21,5%) Transit tourism Portuguese and belge (15,4%) Transit tourism with hotel overnight stay (6,5%) Transit tourism without hotel overnight stay (11,7%) Visiting friends and relatives (15,2%) Cultural tourism (11,0%) Group tourism (6,2%) Others: Study (5,4%) French campsite (4,2%) Leisure tourism in Zarautz

    13. 4. Types of destinations in País Vasco of tourists received by road Type 1: Transit zones

    14. 4. Types of destinations in País Vasco of tourists received by road Type 3: Zones of leisure and recreation holidays

    15. 4. Types of destinations in País Vasco of tourists received by road Type 7: Cultural Tourism destinations

    16. 4. Types of destinations in País Vasco of tourists received by road Other types of destinations 2, 4, 5 & 6: Multi-feature zones, family visits, sports and group tourism

    17. Conlusions of the analysis País Vasco has well assorted tourism flows, determined by means of access Destinations show significant differentiating features No data ? no analysis ? no knowledge ? no capacity of response

    18. Typologies of tourists in Spain The case of Euskadi

More Related