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Internationalization in Germany: Universities of Applied Sciences in Search for Institutional Excellence

Internationalization in Germany: Universities of Applied Sciences in Search for Institutional Excellence. Who you are… Where you want to go… How to get there… Let’s get started…………………. Mary Baxton California State University, Northridge May 5, 2008. Recruiting International Students: WHY?.

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Internationalization in Germany: Universities of Applied Sciences in Search for Institutional Excellence

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  1. Internationalization in Germany:Universities of Applied Sciences in Search for Institutional Excellence Who you are… Where you want to go… How to get there… Let’s get started…………………. Mary Baxton California State University, Northridge May 5, 2008

  2. Recruiting International Students: WHY? • ECONOMIC IMPACT (to the country) • ENRICHMENT • ACADEMIC COMPETITIVENESS • Global Dynamics • Generate growth and revenue

  3. Multi-layered competition • From institutions in your local area • From institutions in other European areas • From institutions in other countries • From different types of institutions

  4. Strategic Enrollment Management Plan (SEM) • You need one. If you have one, look at it again • Seek the experience of experts at organizations like EAIE or AACRAO. They offer SEM conferences, webinars, and consulting • Your plan must reach across the entire University • Where do you want to go? Is your University best organized for where you want to go. Change if needed • Are you offering an innovative mix of programs? (Regular and short term, certificates)

  5. Internal Assessment and Branding: Know Your Institution -Assess the strengths of your institution: • What are your program strengths? • What are the structural strengths of your institution? Size, Location. • Who are your recruiters and who are they recruiting? How are they recruiting? • What makes your institution unique? • What are you offering? Scholarships, etc Here are a few sample slides I use:

  6. California State UniversityNorthridge加州州立大学北岭 • Established 1958大学建立于1958年 • Located in the heart of the sunny San Fernando Valley, a suburb of Los Angeles • 位于阳光灿烂的洛杉矶郊区，圣菲南多山谷，紧靠好莱坞。著名中国电影明星陈冲就是本校的毕业生。

  7. Northridge is one of 23 California State Universities 北岭 分校是23所加州州立大学之一

  8. California State University Northridge – Close to All 加州州立大学北岭分校 靠近所有 (风景名胜 )

  9. 大学基本情况Basic Statistics • Over 60 bachelors & 42 masters degrees 综合性大学， 设有61项学士学位项目， 以及42项硕士学位项目。 • 35.000 total student population共有学生 • 1600 International students包括1，600 国际学生 • Semester calendar学期制： 春季学期和秋季学期

  10. Colleges大学所设学院 • Arts, Media & Communication 艺术， 信息及交流学院 • Business Administration & Economics 企业管理及经济学院 • Education教育学院 • Engineering & Computer Science 工程和计算机科学学院 • Health & Human Development 健康和人类发展学院 • Humanities文科学院 • Science & Mathematics数理学院 • Social & Behavioral Sciences 社会和行为科学学院 • Extended Education and Intensive English Program/Conditional Admissions 继续教育学院

  11. Recruitment: Effective Strategies ARE YOU USING ALL YOUR RESOURCES? How is your recruitment organized. Where located on campus. How about your student support services, housing, diet requirements, counseling. • Are You Using Current International Students? They make great student workers on campus and act as recruiters every day • Faculty who Travel • Local and international alumni

  12. Recruitment: Some Basics • Technology: Website Design - is everything there and can students find it? • Communication streams – Are you automated? • Recruitment Materials - Sensitive to varied levels of German/international target population groups • Clear & Concise listing of Academic Programsand Costs. • Pictures. A picture is worth 1000 words • Should you translate material into another language?

  13. Recruitment: Effective Strategies Are you delivering speed and service? • Speedy answers to questions • You are selling quality service • Effective communication at each step

  14. Recruitment: Network.. Network.. Network • Partnerships and connections • Local Institutions (various levels) • Conditional Admissions • Institutions Overseas • Embassies • EducationUSA Offices • Agents • IIE • DAAD • EAIE NAFSA AACRAO

  15. Recruitment: Effective Strategies • Partnerships and connections • Attend EAIE Conferences • Attend NAFSA and AACRAO conferences • Present at conferences and by invitation • Send a campus rep to local places/schools • Submit articles in journals and publications

  16. The Next Step • With experience comes enlightenment! • You may begin to questions existing policies and procedures. Admission requirements • Are current requirements outdated • Are there new technologies or practices • Impact of Bologna

  17. COMMUNITY COLLEGES: America’s Best Kept Secret ACCRAO – March 2007 A Gateway to Higher Education in the United States Judy Irwin Director, International Programs and Services American Association of Community Colleges

  18. The American Association of Community Colleges Promotes U.S. Community Colleges Locally and Globally • Represents 1,157 regionally accredited, associate degree-granting institutions in the United States • Focuses on Advocacy, Workforce Development, Leadership, International Education & Exchange

  19. AACC International Goals • Promote a positive image of community colleges worldwide • Advance global exchanges • Increase international student enrollment at two-year institutions • Disseminate information • Work with Federal agencies and international entities

  20. Buildingthe Global Community AACC/ACCT Joint Statement on the Role of Community Colleges in International Education

  21. Community College Concept • Provides first 2-years of a university education • Offers Access & Affordability, i.e., lower costs & requirements • Provides High Quality Education with focus on Student Learning • Responds to Same Regional Accreditation Agencies assessing Universities • Plays a vital role in workforce & economic development

  22. Student Enrollment • 46% of all U.S. undergraduates begin their higher education at community colleges • 6.6 million students seek Associate degrees • 5 million non-credit students attend community colleges

  23. Distinguished Alumni Include • Ismael Ahmed, Ex Director, Arab Comm Center for Economic & Social Services • Eileen Collins, Space Shuttle Commander • Calvin Klein, Clothing Designer • George Lucas, Producer/Director • Arnold Schwarzenegger, CA Governor • Bola Ahmed Tinubu, Governor, Lago, Nigeria • Craig  Venter, Genome Scientist • Gaddi Vasquez, Director, U.S. Peace Corps

  24. Why 83,000+ International Students Choose U.S. Community Colleges Complete first 2 years of a university education with… • Credit Transfer Prospects to 4-year Universities Community Colleges Offer… • Cost-effective Tuition Fees • Opportunities to Learn & Enhance English Abilities • Focus on Student Learning • Small Class Size • OPT After Each Degree

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