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Dr. Kajit Sukhum Assistant Director General International Affair

IP PANORAMA IN THAILAND. Dr. Kajit Sukhum Assistant Director General International Affair. DEPARTMENT OF INTELLECTUAL PROPERTY THAILAND. Content. Thailand’s IP Statistics and IP Education Policy. The Reason to Develop Thai Version of IP Panorama. Recommendation for Arab Nations.

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Dr. Kajit Sukhum Assistant Director General International Affair

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  1. IP PANORAMA IN THAILAND Dr. Kajit Sukhum Assistant Director General International Affair DEPARTMENT OF INTELLECTUAL PROPERTYTHAILAND

  2. Content Thailand’s IP Statistics and IP Education Policy The Reason to Develop Thai Version of IP Panorama Recommendation for Arab Nations

  3. 1. Thailand’s IP Statistics and IP Education Policy 1.1 IP’s Role of Economic Development of Thailand 1.2 Role of DIP 1.3 IP Statistics of Thailand 1.4 Main Goal to Raise Human ResourceUsing IP E-Learning

  4. 1.1 IP’s Role of Economic Development of Thailand A. National Strategy on IP B. Creative Economy

  5. 1.1 IP’s Role of Economic Development of Thailand A. National Strategy on IP (July 2009) with Prime Minister as the Chair of the National Comm. ...Objective The main objective is to base the country’s future economic development on creativity, being able to rely on its own creative wealth and compete at the international level.

  6. The 6 policies underNational IP Strategy (1) 1. Establishment of Ownership for Creators and Right Owners 2. Utilization and commercialization of IP 3. Development of intellectual property protection system on par with international standards and practices and resilient to changes in technologies

  7. The 6 policies underNational IP Strategy (2) 4. Prevention and suppression of intellectual property rights violation 5. Raising awareness and public education 6. Providing a proper finance

  8. B. Creative Economy Policy What is “Creative Economy”? The concept to drive economy by using knowledge, education, creativity and IP utilization to link culture, traditional knowledge, technology and innovation.

  9. Scope of Creative Economy (1) The scope of the Creative Economy Policy covers 4 clusters of altogether 15 industries. 1) Craft 2) Historical and culture tourism 3) Thai food 4) Thai traditional medicine industries Culture Heritage

  10. Scope of Creative Economy (2) Art Arts 5) Performing arts 6) Visual arts industries • Media 7) Film 8) Publishing 9) Broadcasting 10) Music industries Media

  11. Scope of Creative Economy (3) • Functional Creation Arts 11) Design 12) Fashion 13) Architecture 14) Advertising 15) Software industries Functional Creative Arts

  12. The 4 Commitments 1. Creative Infrastructure 2. Creative Education andHuman Resources Development 3. Creative Society and Inspiration 4. Creative Business Developmentand Investment

  13. 1.2 Role of DIP Protecting IP Rights Developing Measures and Mechanisms for Protection of IP Developing Information Technology Systems Related to IP Conducting Reform & Revision Of Registration related to IP Establishing Mechanism for Promoting of IP Rights Handling Mediation & Settlement of IP Disputes

  14. 1.3 IP Statistics of Thailand (1)

  15. 1.3 IP Statistics of Thailand (2)

  16. 1.3 IP Statistics of Thailand (3)

  17. 1.3 IP Statistics of Thailand (4)

  18. 1.3 IP Statistics of Thailand (5)

  19. The Difference Between Education & Business 1.4 Main Goal to Raise Human Resource Using IP E-Learning Customer Fulfillment Customer Needs Applied Research Basic Research Grants/ Sponsorship Inventions/ Technologies Sales Business Education Sourcing Funds Proof of Concept Manufacturing Publications New Ideas Ph.D., Promotion, Tenure Patents Product Development

  20. Linkage Between Technology, IP, And Market 1.4 Main Goal to Raise Human Resource Using IP E-Learning Technology Innovation (Value creation) Strategic IP Management Exclusive Rights Market-Driven Innovation IP System (Value Protection) Marketplace (Value Realization) Market Monopoly

  21. IP Panorama in Thailand • Total time from beginning: approximately 1 year • Done: 30 September 2009 • Total cost of production: Translation US$ 6,250Animation US$ 12,500 • Has not been officially inaugurated.

  22. 2. The Reason to Develop Thai Version of IP Panorama 2.1 StrongPoints of IP PANORAMA 2.2 Future Plan to Use IP PANORAMA 2.3 Comments from Participants who Experienced IP PANORAMA in Thailand

  23. 2.1 StrongPoints of IP PANORAMA (A) Descriptive Presentationof a Real Situation (B) Effective Use of Details Content (C) Effective online tool great with modern world

  24. 2.2 Future Plan to Use IP PANORAMA (A) Distributing CDs, DVDs of IP PANORAMA among schools, colleges and universities. (B) Handling the Seminar/Workshop by using real cases on IP PANORAMA for SMEs, student, TLO, and IPMO. (C) Opening more opportunities for other countries to adjust the format of IP PANORAMA

  25. 2.3 Comments from Participants who Experienced IP PANORAMA in Thailand (A) Complicating Steps of Learning Tools - non continuous play - some conversational and none • Substantive ContentIP PANORAMA (Time & Details) • - Sometimes too much story, lost track • - Each section is too long for online

  26. 3. Recommendation for Arab Nations The best animated E-Learning Contenton IP. • Need to be advertised more to the public, particularly, educational institutions. • On the website, there should be explanation to the benefit of undertaking IP Panorama. • Periodical competitions among users.

  27. Recommendations for KIPO • Need to improve the animation to be more realistic. • Greater flow of conversation instead of reading text. • Making the content more flexible for domestic laws. • Using examples from translating countries. • Applying more international cases; i.e. infringements & resolutions.

  28. Thank You DEPARTMENT OF INTELLECTUAL PROPERTY, THAILAND www.ipthailand.go.th

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