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PREMIUM INTERACTIVE AD

PREMIUM INTERACTIVE AD. SAMSUNG PREMIUM INTERACTIVE AD. AFTER CLICK IMAGE VIDEO APP MICROSITE (5 templates ). TV HOUSEHOLDS WITH SMART TV 6,4% => 252 232 HHS Nielsen Establishment Survey 2013 TV HOUSEHOLDS WITH SMART TV 7,6% => 301 724 HHS Nielsen sample 2014 Aug. 31.

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PREMIUM INTERACTIVE AD

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  1. PREMIUM INTERACTIVE AD

  2. SAMSUNG PREMIUM INTERACTIVE AD • AFTER CLICK • IMAGE • VIDEO • APP • MICROSITE (5 templates)

  3. TV HOUSEHOLDS WITH SMART TV 6,4% => 252 232 HHS Nielsen Establishment Survey2013 • TV HOUSEHOLDS WITH SMART TV 7,6% => 301 724 HHS Nielsen sample 2014 Aug. 31. • 20% OF 18+ REGULAR INTERNET USERS HAVE SMART TV eNET– Telekom „Reportonthe internet Economics” 2014 April • 400 000 GFK • THREE OUT OF FOUR PERSONS USE SMART TV NOT ONLY FOR WATCHING (77%) eNET– Telekom „Reportonthe internet Economics” 2014 April • SAMSUNG SMART TV PENETRATION 200 000, 52% MARKET SHARE • ACTIVATION RATE IS 73%, 146 000 DEVICES Samsung SMART TV CONNECTED Nielsen Establishment Survey 2013

  4. Innovation, novelty, future • Earlyadoptation • Engaging hard-to-reach up-market target group • Exclusivetargeting • No pushactivity => friendlyapproach, involvement

  5. More information Melinda Mészáros Samsung Smart TV project manager +36 30 871 8071 melinda.meszaros@atmedia.hu

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