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Trends & Developments Fresh Fruit & vegetables

Trends & Developments Fresh Fruit & vegetables. Piet Schotel Consultant for the overseas imports of FFV in Europe. Owner of FCE Export SAC, export company in Peru; subsidiary in Colombia. Mango, avocado, Limes, mandarins. Future Developments for the supply from emerging countries:

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Trends & Developments Fresh Fruit & vegetables

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  1. Trends & Developments Fresh Fruit & vegetables

  2. Piet SchotelConsultant for the overseas imports of FFV in Europe

  3. Owner of FCE Export SAC, export company in Peru; subsidiary in Colombia. Mango, avocado, Limes, mandarins

  4. Future Developments for the supply from emerging countries: • Growing importance Retail organizations • Increasing demand for food safety protocols • Increasing demand for Sustainability and CSR • Changing role importers towards chain management • Growing demand for convenience, exotics and niche products

  5. EU Market • 28 countries (Still ) • 500 million consumers • 28 different cultures • 28 different eating patterns • 28 different average income levels • 28 different business mentalities

  6. The NetherlandsNederlandHollandHolandaPaises Bajos • 17 Million population • 41.526 Sq Km

  7. Gateway to Europe: • Schiphol Airport • Rotterdam Sea Port

  8. Retail power! • Approx 75 % of FFV sold via the supermarkets • Concentration in buying power • Demand for high level of professionalism of the producers • Food safety, programs, continuity • Chain control from seed to shelf

  9. Approx 75 % of all fresh fruits & vegetables are sold via the supermarkets in Europe

  10. Approx 75 % of all fresh fruits & vegetables are sold via the supermarkets in Europe

  11. Changing Role of the importer • Change to supply chain manager • Control on programs from production to supermarket • Control on the logistic chain

  12. Quality: • Quality is not longer an issue • Everyone demands first class • No secondary markets • High costs for destruction

  13. Economic development: • Higher income / lower consumption • Shift from basic volume products to diversity F & V products • More availability of other food products as snacks and junk food.

  14. Food Safety: • Key issue • Demand for food safety protocols • General food legislation • Stricter control on MRL’s (maximum residue levels) • Harmonized in the EU per 01-09-2008 • Supermarkets increasingly stricter than European laws

  15. Certificates: • Need to follow protocols • GlobalGap a minimum entrée ticket to the EU market. • Growing demand for Hygiene protocols as HACCP, BRC and others • Without certificates only spot market access. • No GlobalGap – No chance

  16. Supermarkets demand: Stricter MRL (Maximum Residue Level) standards Stricter ARfD (Acute Reference Dose) standards Maximum number of active ingredients Exceeding the EU law!

  17. Examples extra demands:

  18. Hygiëne ?

  19. Sustainability / CSR • Care for the environment • Carbon footprint • Local for local • Growing consumer awareness on social circumstances • Ethical trade • Fair trade

  20. The Sustainability Initiative Fruits and Vegetables (SIFAV), aims to make imports of fruits and vegetables from Africa, Asia and South America 100% sustainable in 2020. Importers, supermarkets, governments and BSO’s committed to this initiative. 2020 is more close than you may think!

  21. Email from a potential client:Requirements: Hi…., Please see my contact details. It would be good to see your offers on a regular basis. Also – please can you have a look if your growers have the following certifications, which we would need for supply to our UK retailers: -          Global Gap certificate -          Proposed list of Pesticides the grower intends to use -          Residue analysis - BRC -          Sedex membership with SAQ completed to 100% Many thanks, Jack

  22. Organic: • Growing market for organic • Demand larger than supply • Supermarkets only interested in programs • General consumer not really ready to pay more

  23. Health:

  24. Health: • Higher standard of living / more concern for health issues • Overweight a major concern • Governmental and EU campaigns to promote consumption of fresh F + V • Possibilities for the trade to emphasize health claims

  25. Convenience: • Higher income / more demand for convenience products • Prepared, sliced, pre-cooked • Snack packs • Prepared in production countries • Convenience, innovation and problem solving

  26. Innovation / Added value: • New concepts • Ready to eat programs • Product development • Kids marketing

  27. Trade channels • Unlimited supply of FFV in all seasons • Change in retail channels : • Convenience stores • Gas stations • Fresh markets • On line purchases

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