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Easy Choices Evaluation. Objectives:. Get to know each other and exchange information about TANL/Easy Choices Discuss results of the sales data analysis Discuss results of the surveys Brainstorm ideas to improve and “keep it fresh”. Image:www.airportlimo.com. Sales Data.
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Objectives: Get to know each other and exchange information about TANL/Easy Choices Discuss results of the sales data analysis Discuss results of the surveys Brainstorm ideas to improve and “keep it fresh”
Timeframe: 6 menu cycles Before 1 Before 2 Start (Easy Choices launch 3/21) After 1 After 2 After 3
*After 3 includes the 4th of July which was a Thursday, this led to a decline in sales of turkey with stuffing, a 1-apple item
Paper Survey Picture: Deborah Keane
What brings you to the DHMC cafeteria? I am an Employee 252 Visitor 21 Patient 13 Other 6
Have you noticed the Easy Choices labeling? Yes: Employee: 70.2 % Visitors: 57.1 % patients: 76.9 % other: 33.3 %
The Easy Choices labeling has influenced my food choice today. Strongly agree + agree: 43.15% Strongly disagree + disagree: 41.1%
The Easy Choices labeling has influenced my food choice in the last few weeks. Strongly agree + agree: 43.8% Strongly disagree + disagree: 33.6%
The Easy Choices labeling will influence my food choice in the future. Strongly agree + agree: 65% Strongly disagree + disagree: 19.5%
Choosing healthy food when eating out is important to me. Strongly agree + agree: 84.3% Strongly disagree + disagree: 6.9%
Survey Monkey results • 9 surveys through LWWW • 5 of them had noticed the labeling, 4 had not • 3 of them never go to the cafeteria, 5 go 3 times/week or less • Half of them or less were influenced today or in the last few weeks. • But 75 % say that it will influence them in the future. • 5 of them agree that the labeling is easy to understand (rest N/A).
Comments • People noticed poster but not labeling in the cafeteria • People did not know about the program at all • Information on the web site • Information for employees who don’t have access to the intranet • Survey itself made people more aware • Some people were confused about the criteria/why certain foods would get apples while other that seemed healthier did not
Where do we go from here? Information Marketing Education