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Global Context Dr.Vesselin Blagoev Dr. Rayna Dimitrova

Global Context Dr.Vesselin Blagoev Dr. Rayna Dimitrova. What about the crisis?. How do we know that there is a crisis? When will we know that the crisis is over?. The Importance of International Business ?. The Importance of International Business.

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Global Context Dr.Vesselin Blagoev Dr. Rayna Dimitrova

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  1. Global ContextDr.Vesselin BlagoevDr. Rayna Dimitrova

  2. What about the crisis? • How do we know that there is a crisis? • When will we know that the crisis is over?

  3. The Importance of International Business ?

  4. The Importance of International Business International Business is important to us all, whether we are simply ‘consumers’ of its output or workers within it

  5. Internationalisation of business • The scale of manufacturing, especially technology, has grown to the point where national markets are too small to support efficient operations.

  6. Internationalisation of business • Privatization leads to enormous increase of FDI • Foreign Direct Investment • Banking sector • Manufacturing • Services

  7. Internationalisation of business • Free Labor market in the EU • Free movement of labor • Students mobility

  8. Internationalisation of business • As a result, an increasing number of firms face immense pressures to compete on a global basis. This is reflected both in the increase in the importance of international operations for many large firms and in the emergence of strategic alliances among often competing firms.

  9. A Model of International Business

  10. Internationalisation of business • Internationalization of business has taken on many facets: • trade • investment and ownership • manufacturing and (out)sourcing • markets and customers • finance • technology and innovation

  11. Internationalisation of business • Businesses could be defined either as “globetrotters" or "globewatchers." • Globetrotters – actively exporting, outsourcing, investing • Globewatchers – competing for/on the local market

  12. Internationalisation of business • It is imperative through education: • develop cosmopolitan orientations, sensitivity, and adaptability to cultures other than our own (cultural empathy) • understand the driving forces of internationalization • think that anyone of us may get involved in international business later

  13. Learning outcomes • Discuss the major factors and issuesaffecting the development of international or even global business • Demonstrate an appreciation of the international/global contextwithin which businesses operate

  14. Learning outcomes • Recognize the impact of social, economic, culturaland other factors on the global business environment • Demonstrate an understanding of how geographical and institutional forces shape international/global trade

  15. UNIT OBJECTIVES • Discuss the reasons for organizations choosing to expand outside their borders. • Examine how various aspects of the International Environment impinge upon organizational life.

  16. UNIT OBJECTIVES • Discuss the dilemmas created by international operations in the areas of Strategy, Human Resource Management, Marketing, Finance and Operations

  17. Issues Impinging on International Business • Trade & Intl. Competitiveness • Cultural Change • Technological Transformation • Political Flux • Population Dynamics • Resource Demands • Changing Work Roles • The Role of the Nation State

  18. Areas of study • International Business Environment • Culture in Global Context • Government, Technological, Economic and Geographic Forces of Diversity • Management Decisions in International HRM, Marketing, Finance, Operations and Strategy

  19. ESSENTIAL READING Cairns, G & Śliwa, M. ISBN: 978-1-4129-4763-3 Sage Publications

  20. Unit structure • Lectures and seminars • Teamwork: group presentation

  21. Assessment Strategy • Group Presentation (30%): to test Learning Outcome 3. prepare and actively participate in the group presentation on a country risk analysis • Examination (70%): 1.5 hour unseen end of unit individual examination to test all LO’s

  22. Student Seminar Presentations • Teams: 4 people each • At least one presentation each week • First presentation: 44th week (26th and 27th October)

  23. The Task – Role playing • Presenters are asked to adopt the role of the Intl. Business Development teamof an organization tasked with conducting research on the Political, Economic, Social/Cultural, Technolo-gical, Legal and Environmental factors of their allotted country, and presenting their findings to a group of business people

  24. The Task • By detailing the International Business Environment and commercial characteristics of the given area it should be possible to comment on, and make recommendations as to the risks involved in entering this new market.

  25. The Task • This is a country risk analysis and hence it is not necessary to focus on any specific organization or product/service. • The data gathered should be relevant to any organization looking for opportunities to expand its international business activities.

  26. Seminar countries • Brazil • Malaysia • Ukraine • Mexico • China • USA • Russia • Japan • India

  27. Presentation • The background research, method of presentation and delivery of each seminar is the FULL responsibility of the students involved. • It is a very good idea to involve the student audience, i.e. by getting its members to carry out an appropriate task or by stimulating them to engage in discussion.

  28. Presentation • Up to 30 min + Q&A session of 10-15 min. • Presentations of 20 minutes or less (excluding question time) will be deemed unsatisfactory, automatically FAILED and awarded a ZERO mark.

  29. Assessment criteria for student seminars Delivery • Visual aids …/10 • Sensitivity to audience …/10 • Body language and use of voice (pronunciation, tone and volume) …/10 • Pace of delivery …/10 • TOTAL DELIVERY MARK: …/40

  30. Assessment criteria for student seminars Content and structure • Introduction (definition of topic, attempt to generate interest, set out format) …/10 • Main body (relevance to topic, understanding of material delivered, coherence, progression, amount covered)…/20 • Conclusion (identification of key points, explanation of key points)…/10

  31. Assessment criteria for student seminars Originality • Approach to topic content …/5 • Style of delivery …/5 • TOTAL ORIGINALITY MARK: …/10 Preparation • Evidence of preparation and teamwork …/10

  32. Assessment Strategy • Group Presentation (30%): to test Learning Outcome 3. prepare and actively participate in the group presentation on a country risk analysis • Examination (70%): 1.5 hour unseen end of unit individual examination to test all LO’s

  33. Next time: • Video Mundo Sem Fronterias

  34. Any Questions ?

  35. Let the wind be in your sails

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