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AGENCY PRESENTATION FOR:

AGENCY PRESENTATION FOR:. Latin America. MIAMI BOGOTA BUENOS AIRES isource- marketing .com CONFIDENTIAL. AGENDA. 01. 02. 03. 04. 05. 06. WELCOME AGENCY SERVICES INCENTIVE PROGRAM FOR CITI LATIN AMERICA IMPLEMENTED PROGRAMS VISUAL REFERENCES NEXT STEPS. WELCOME.

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AGENCY PRESENTATION FOR:

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  1. AGENCY PRESENTATION FOR: Latin America MIAMI BOGOTA BUENOS AIRES isource-marketing.com CONFIDENTIAL

  2. AGENDA 01. 02. 03. 04. 05. 06. WELCOME AGENCY SERVICES INCENTIVE PROGRAM FOR CITI LATIN AMERICA IMPLEMENTED PROGRAMS VISUAL REFERENCES NEXT STEPS

  3. WELCOME 01

  4. 01.1 ISOURCE MARKETING iSource Marketing A full-service communication agency As a progressive agency, iSource Marketing fully leverages the power of traditional marketing practices with new top-notch interactive services such as video, podcasts, e-learning solutions, social media and e-mail marketing. We use these and other various mediums often in a mixture to build/create awareness, develop, and maintain your target audience’s interest. iSource Marketing blends agency services with world-class online application development and cutting-edge Web technology. Our clients include a range of leading organizations such as L’Oreal, Natura, Sandisk, Cisco, HP and LG Electronics. Not a Fortune 500 company yet? iSource Marketing also partners with businesses working their way to the top. Some of our smaller clients include business in local sectors like restaurants, gyms and retail stores. We are skilled thinkers and doers, offering the highest level of creativity and innovation. 01. WELCOME

  5. 01.2 ISOURCE MARKETING WhyiSource Marketing? It's our skill-set, attitude and unique agency model that makes us stand out from the rest. As a one-stop shop for all your marketing needs, we're able to create and carry a strong and consistent message across all mediums. Besides having the right combination of tools and expertise, we're able to deliver targeted and integrated solutions faster and less expensively than most agencies offering the same or similar caliber of services. How do we do it? One of our advantages is our on-shore/off-shore development facilities. We are able to offer you competitive rates without sacrificing quality or accuracy. We are passionate about what we do and it shows. Let us show you the iSource Digital difference. 01. WELCOME

  6. 01.3 ISOURCE MARKETING OFICINAS ACTUALES: Miami Bogota Buenos Aires MIAMI México D.F. OFICINAS 2012/3: BOGOTÁ México D.F. Lima Santiago Lima Santiago BUENOS AIRES 01. WELCOME

  7. SERVICES 02

  8. 02.1 STRATEGIC MARKETING PLANNING Strategic Marketing Planning While we regularly think outside of the box (or rectangle and even circle), we never forget that the foundation of a successful creative campaign is a solid, strategic marketing plan. Through extensive research and industry insight, we work closely with you to understand your target markets, and to develop a budget, positioning and messaging to get you where you want to go. 02. SERVICES

  9. 02.2 COMPREHENSIVE BRANDING SOLUTIONS Comprehensive Branding Solutions A strong brand isn’t just recognizable, it should pop out from the rest. iSource Marketing develops effective brand strategy, brand identity, interactive branding and retail branding programs. Our clients count on us to help them successfully launch new products, revitalize established brands, or simply create more engaging brand experiences. • Corporate identity consulting •Logo creation •Stationery • Packaging • Presentations 02. SERVICES

  10. 02.3 INTEGRATED COMMUNICATIONS Integrated Communications At iSource Marketing, integrated communication is all about results. The results you need to stand out from the rest. Our specialists from advertising, public relations, promotions, direct response and Internet marketing work together to develop a campaign to meet your communications needs and goals. Our integrated communications services include: • Desktop publishing • Direct mail • Creative ads • Brochures • Newsletters • Billboards • Flyers • Merchandising and promotional material • CD/DVD production and replication • Premiums, corporate gifts and giveaways • Custom collateral design Client LG. Print Ad 02. SERVICES

  11. 02.4 INTERACTIVE MARKETING Interactive Marketing Today, interactive marketing is an indispensable tool to cost-effectively reach a broad audience anywhere in the world. iSource Marketing's dedicated interactive division, iSource Digital, fully leverages the power of technology to build awareness of your company based on how your customer interacts with your brand. Our team of Internet marketing experts are well-versed in Web technology, design and content development to deliver a full range of e-communications services at a fraction of the cost of traditional mediums. Here are some of the benefits of e-mail marketing: •Viralmarketing •E-Mail marketing •E-newsletters •Web banners •E-sweepstakes Client LG. Promo. LaunchSMART Promo Client L`OREAL Garnier. Newsletter Client Symantec. Invitation •E-flyers •E-brochures •Social media marketing •Blogs •Podcasts 02. SERVICES

  12. 02.5 WEBSITE DEVELOPMENT Website Development Make a strategic impact online Today, it's essential that every business as a powerful Website. iSource Digital has the deep experience to help you make the most of your online presence. Whether you want a simple corporate site or a highly SEO e-business Website 2.0, we can develop a successful online solution. •Corporate Websites (B2B – B2C) •E-business websites •Micro sites/hot sites • Search engine optimization • Website evaluation and performance reports •Content Management System (CMS) • Domain registration and Web hosting Client Natura: Portal Client LG. Portal 02. SERVICES

  13. 02.6 MEDIA SOLUTIONS Multimedia Solutions It´s showtime, folks Multimedia is a tremendous tool in creating brand awareness and reinforcing your company's positioning in the marketplace. iSource Digital's unique mix of creative execution, technological know-how and solid strategy have helped some of the world's leading companies make an impact. We offer: •Video productions • Interactive presentations • Interactive CDs / DVDs •2D and 3D animations • Commercial Jingles •Television and Radio spots Client SanDiskLifeMoves 02. SERVICES

  14. 02.7 TRASLATION SERVICES Translation Services Today's businesses operate in a 24/7 global economy. We have strategically located offices and certified translators in several countries to serve your translation needs. Our multi-national expertise ensures your message resonates on regional as well as international levels – for maximum results. We offer: •Translation •Adaptation •Localization •L10n Platform 02. SERVICES

  15. 02.8 E-LEARNING PROGRAMS E-Learning Programs Educating and training employees and partners is vital. From new product launches to new company policies, staff, employees and partners need to be kept up to date. iSource Marketing and its iSource Digital division have developed Digital e-Ducation Services that can give you the tools to train a single employee – or thousands – efficiently and resourcefully. We offer: •Online e-learning programs • Offline e-learning programs •Onsite e-learning programs •iSource Digital Training Platform Client SymantecTech Loyalty Client SanDiskPartner Portal 02. SERVICES

  16. 02.9 EVENTS & PROMOTIONS Events & Promotions Events and promotions bring your brand to life and create an opportunity for you to further reach your target audience. This, and more, is what we can develop for you: •Company and product launches •Product promotions and grass-roots promotions •Multi-vendor trade shows and road shows •Consumer, corporate and channel promotions •Custom events and promotions •Team building activities Client Symantec Client Natura Client AMD 02. SERVICES

  17. 02.10 LOYALTY AND INCENTIVE PROGRAMS Loyalty and Incentive Programs Loyalty and Incentive programs can help grow your company’s client base while retaining the clients you already have. iSource Marketing develops measurable, cost-effective online channel marketing programs that help you acquire new customers, increase sales and improve your bottom-line performance. We offer: •Loyalty programs •Partner programs •Marketing activities and MDF management • Channel partner training programs • Endomarketing Campaigns Client Kérastase Loyalty Program Client Ingram Micro Loyalty Program Client SanDisk Loyalty Program 02. SERVICES

  18. 02.11 OUR CLIENTS +Some of our top clients include: *On behalf of agencies and partners 02. SERVICES

  19. INCENTIVE PROGRAM FOR: Latin America 03

  20. 03.1 NECESIDAD / CHALLENGE Necesidad Citi tiene la necesidad de cerrar una brecha existente entre el comportamiento y la performance de sus empleados de Centro América y Caribe, y los valores y objetivos establecidos para la región. Challenge El principal “challenge” es profundizar la internalización de “la cultura citi” en lo que se refiere a servicio a cliente, actitud y responsabilidad, entre otros, tanto en los aspectos cualitativos como cuantitavos de la gestión. 03. INCENTIVE PROGRAM

  21. 03.2 ESTRATEGIA Estrategia Implementar un programa queayude a generar y facilitarel cambio cultural, alcanzando al mismotiempolos objetivos de negocioestablecidos. Este programa se basaen la reafirmaciónde los comportamientosy performances deseadas a travésdel reconocimiento y la recompensade los mismos. Dicho programa comprendeunaplataforma online queadministratodos los aspectos y procesosinvolucrados. El target de este programa son los empleados de Citi Centro América: Guatemala, Salvador, Costa Rica, Panamá, Nicaragua y Honduras, que se desempeñan en los roles y categoríasque se definan. 03. INCENTIVE PROGRAM

  22. 03.3 FACTORES CLAVES DE EXITO DEL PROGRAMA • Factores Claves de Éxitodel Programa: • Para lograr el éxito del programa es necesario que se cumplan las siguientes premisas: • Incluir a todos los empleados pertenecientes a las categorías ocupacionales que se definan, a fin de lograr una participación masiva que genere un efecto de contagio entre ellos. • Cada participante debe acceder a los premios como recompensa a su esfuerzo y no como resultado del azar. • Los premios deben ser percibidos como alcanzables. • Se debe mantener una comunicación permanente con los participantes a fin de mantenerlos incentivados. • Se debe monitorear el programa en forma regular a fin de realizar las correcciones necesarias y con ello optimizar su resultado. Por ejemplo: modificar escala de premios, incluir aceleradores y/o atenuantes que consideren circunstancias no previstas al momento del lanzamiento, etc. 03. INCENTIVE PROGRAM

  23. PROGRAMAS IMPLEMENTADOS Latin America 04

  24. 04.1 CLIENTES “ENTREPRISE” CON PROGRAMAS IMPLEMENTADOS 04. PROGRAMAS IMPLEMENTADOS

  25. REFERENCIAS VISUALES DEPROGRAMAS IMPLEMENTADOS(UnicamenteReferenciasAutorizadaspor el Cliente) 05

  26. 05.1 REFERENCIAS VISUALES DE PROGRAMAS IMPLEMENTADOS 05. REFERENCIAS VISUALES DE PROGRAMAS IMPLEMENTADOS

  27. 05.1 REFERENCIAS VISUALES DE PROGRAMAS IMPLEMENTADOS 05. REFERENCIAS VISUALES DE PROGRAMAS IMPLEMENTADOS

  28. PROXIMOS PASOS • RELEVAMIENTO DETALLADO DE INFORMACION • ELABORACION DE BRIEF • STRATEGY SESSION • REALIZACION DE PROPUESTA Y ALCANCES - SOW • PRESENTACION FINAL A CITI • AJUSTES DE PROPUESTA • APROBACION • PLANIFICACION, DESARROLLO, TESTING, Q&A • LANZAMIENTO / IMPLEMENTACION • ADMINISTRACION Y MONITOREO • REPORTING 02. PORQUE ISOURCE

  29. Thanks!

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