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MIND GENOMICS APPLIED TO ANDROID APP DISTRIBUTION

MIND GENOMICS APPLIED TO ANDROID APP DISTRIBUTION. Filip Petrovi ć email: filip-petrovic@hotmail.com Bojan Cvetojevi ć email : bojancvetojevic989@gmail.com Mentor: Veljko Milutinovi ć. 1/6. What is “ Poru č i Bre ” ?. Embedded database of fast food restaurants - eas y data access

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MIND GENOMICS APPLIED TO ANDROID APP DISTRIBUTION

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  1. MIND GENOMICS APPLIED TO ANDROID APP DISTRIBUTION FilipPetrović email: filip-petrovic@hotmail.com BojanCvetojević email:bojancvetojevic989@gmail.com Mentor: VeljkoMilutinović 1/6

  2. What is “PoručiBre”? • Embedded database of fast food restaurants -easy data access - search restaurant by name or geo-location • Insight into the selected restaurant’s menu -optional comparing of different fast food restaurants - no haste and no pressure • Easy to create and send orders -just a few clicks away from your meal - no need to call, search for phone numbers or wait due to busy lines -solved problem of potential inconvenience • Internet independent -your order is sent via sms - the receiver side only needs a regular cell-phone 2/6

  3. How to distribute? WHO WILL BENEFIT? Powerful corporation - Do you want to increase your reputation? - Do you want to follow new trends? - Do you want a cheap and effective advertisement? -Classify target groups • MIND GENOMICS -Determine the right approach Find and classify target groups Raw Materials – Silos & Elements Hungry customer Fast food owner • Target Customers • Target Distributers • Impact on Customer Experience INTERNET IdeaMap™ MARKETING PHRASES MARKET SEGMENTATION TYPING ENGINE ANALYZED SURVEY RESULTS → Mind Genomics - Do you want to increase your profit? - Do you want to reach new customers? - Do you want to speed up the ordering process? - Do you want to be ahead of your competition? - Do you want to be able to order food anytime, anywhere? - Do you want to avoid waiting for your meal? - Do you want to feel comfortable while ordering? 3/6

  4. How to ask the right questions? - Isomorphic Permuted Experimental Designs - helps us create distinct designs for each respondent • Mathematics will help - IPAD Multiple permutations of the variables/levels This is done before the experimental design is applied Creation of augmented isomorphic permuted experimental designs that includes permutation of the levels and the variables. Example of the creation of augmented isomorphic permuted experimental designs With a set of variables (A1, A2, …, An), the experimental units are applied to an individually randomized array of variables Rk⊆ (A1, A2, …, An) The experimental unit ci is applied to three randomizations (Rk) of the variables (A, B, C, D, E) to create profiles Ci. Xj is level j of variable X. • Goal - Proper questions designed for each target group 4/6

  5. How to ask the right questions? - The approach creates isomorphic designs that are statistically equivalent - This in turn creates a diverse contextual environment for concept testing - This produces less biased results • Final result • - Unique set of questions specifically designed for the target group • - They will be most effective when used with Mind Genomics 5/6

  6. Contact Info • FilipPetrović • email: filip-petrovic@hotmail.com • +381642916852 • BojanCvetojević • email:bojancvetojevic989@gmail.com • +381693028769 6/6

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