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Programmatic : Silver Bullet or Noise?

Programmatic : Silver Bullet or Noise?. Moderator. Tod Sacerdoti CEO & Founder BrightRoll. Jessica Hogue SVP, Client Service Nielsen. Donnie Williams Chief Digital Officer Horizon Media. Lindsay Fordham Director, Product Marketing Rocket Fuel. What is programmatic?.

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Programmatic : Silver Bullet or Noise?

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  1. Programmatic :Silver Bullet or Noise?

  2. Moderator TodSacerdotiCEO & FounderBrightRoll Jessica Hogue SVP, Client ServiceNielsen Donnie WilliamsChief Digital OfficerHorizon Media Lindsay FordhamDirector, Product MarketingRocket Fuel

  3. What is programmatic? • Programmatic marketing uses real time systems, rules and algorithms to automate the delivery of data-driven, audience-specific, relevant experiences to consumers as they interact with a brand’s many touch points. The experiences include focused offers, messages, content or ads across paid, owned and earned channels. • It is the use of technology to automate processes and the use of math to improve results.

  4. Growth of Programmatic US Display Ad Spending Share, By Type, 2011–2017 Note: Read as 28% of display-related spending was through RTB in 2013; numbers may not add up to 100% due to rounding. Source: MAGNA GLOBAL and eMarketer.

  5. Future of programmatic: cross-platform? Mobile Online Tablet TV

  6. Moderator TodSacerdotiCEO & FounderBrightRoll Jessica Hogue SVP, Client ServiceNielsen Donnie WilliamsChief Digital OfficerHorizon Media Lindsay FordhamDirector, Product MarketingRocket Fuel

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