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Telephony Tips for Advertisers and Marketers

The future of advertising and marketing is here. Expand your advertising and marketing technique with mobile marketing, inbound call tracking, and much more from CallFire.

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Telephony Tips for Advertisers and Marketers

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  1. Telephony Tips for Advertisers and Marketers

  2. Advertising vs. Marketing • Advertising exists to get potential customers in the door • Marketing exists to engender a mutually beneficial exchange of goods or commodities

  3. Know your demographic • The most well-planned mobile marketing campaign will fail if it is aimed off center of the target demographic. • Use personable language and wording appropriate to your business type, but avoid over familiar communications.

  4. Inbound call tracking • Assign local phone numbers to ads in order to determine which are useful and which aren’t • Adapt ad budget to ramp up benefit and eliminate waste

  5. Inbound call tracking cont’d • The same theory can be applied to text message campaign opt-ins (opt-in code will inform as to physical location) • Location specific marketing profiles are the way of the future and are easily built with SMS campaigns

  6. SMS Campaigns • When designing an SMS campaign • Incentivize opt-in • Incentivize every interaction thereafter • Do not abuse the right to contact people on personal mobile devices • Always provide opt-out

  7. SMS Campaigns cont’d • When running concurrent SMS campaigns, make sure to offer different incentive levels • Campaign designed to entice new subscribers should carry different benefits and incentives than regular customer loyalty program

  8. Rewarding Loyalty • Rather than giving away tchotchkes, reward loyal members with discounts on regularly purchased items or services • Always provide incentive for customers to introduce friends, relatives, acquaintances etc. to your business

  9. Tis the season • Leverage seasonal trends to your advantage (i.e. sales coinciding with summer, discounts for customers wearing their favorite Hawaiian shirt, etc.) • Bear in mind that kids are home from school in the summer, gear events and promotions toward catering to the family

  10. Keep it simple, streamlined • While the prevalence of online viral marketing leads some advertisers to create vast interactive ad campaigns, ultimately text messaging and mobile marketing should be conducted with simple colloquial verbiage and a straightforward approach • Any website/sales site links should be fully optimized for mobile before being included in a campaign

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