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DIRECTV Cinema Opportunity Presented By: Person Title Phone 12.00.2010

DIRECTV Cinema Opportunity Presented By: Person Title Phone 12.00.2010. A Brand Ambassador greets customers in a Panasonic lobby featuring: Danglers, Banners, LEN, and a 3D Display. .

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DIRECTV Cinema Opportunity Presented By: Person Title Phone 12.00.2010

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  1. DIRECTV Cinema Opportunity Presented By: Person Title Phone 12.00.2010

  2. A Brand Ambassador greets customers in a Panasonic lobby featuring: Danglers, Banners, LEN, and a 3D Display. • Promotional TagThe Promotional Tag provides a contextual intro to a :30 DIRECTV branded spot. This intro ties into the movie being shown and makes greater impact / recall for the viewer.

  3. Promotional Tag: Intro CA: DIRECTV CINEMA look/feel. True Grit imagery is shown. VO: “Hope you enjoy True Grit!”

  4. Ad Vignette: Intro VO: We would like to recommend Wall Street: Money Never Sleeps available now on DIRECTV CINEMA!

  5. Ad Vignette: DIRECTV Ad Spot DIRECTV Ad Spot :30

  6. A Brand Ambassador greets customers in a Panasonic lobby featuring: Danglers, Banners, LEN, and a 3D Display. • Lobby Elements • Extend your brand presentation and frequency with additional touch points in our lobbies

  7. LEN: DIRECTV CINEMA Lobby LEN plays the DIRECTV CINEMA spots.

  8. iPOP: DIRECTV CINEMA Lobby iPOP prompts the patron to interact with current running movie clip and recommendations for similar movies from DIRECTV CINEMA.

  9. Box Office Handout: DIRECTV CINEMA Box office handout drives patrons to web site for the latest movies.

  10. A Brand Ambassador greets customers in a Panasonic lobby featuring: Danglers, Banners, LEN, and a 3D Display. • Online and Mobile Elements • Extend your programs and promotions online and into entertainment based mobile apps.

  11. NCM online portfolio Site Takeover Site Takeover: AMCTheatres.com

  12. Movie Night Out Mobile App

  13. A Brand Ambassador greets customers in a Panasonic lobby featuring: Danglers, Banners, LEN, and a 3D Display. • FirstLook 3D Preshow • FirstLook provides a unique opportunity for partners to participate in the 3D preshow.

  14. FirstLook 3D Show: DIRECTV FirstLook 3D brand environment.

  15. FirstLook 3D Show: DIRECTV N 3D DIRECTV 3D partner with “put your 3D glasses on” reminder, followed by the n|3D spot .

  16. FirstLook 3D Show: DIRECTV n3D logo takeover with “recycle your 3D glasses” reminder.

  17. A Brand Ambassador greets customers in a Panasonic lobby featuring: Danglers, Banners, LEN, and a 3D Display. • Lobby Elements • Extend your brand presentation and frequency with additional touch points in our lobbies

  18. Box Office Handout: n|3D DIRECTV Box office handout drives patrons to onscreen FirstLook 3D and web site.

  19. Recycle: n3D DIRECTV Patrons exit the movie and place their 3D glasses in n|3D DIRECTV branded bin.

  20. A Brand Ambassador greets customers in a Panasonic lobby featuring: Danglers, Banners, LEN, and a 3D Display. • Online and Mobile Elements • Extend your brand presentation and frequency with additional touch points in our lobbies

  21. Online & Mobile: n|3D DIRECTV Movie Night Out mobile app N|3D DIRECTV promotion N|3D DIRECTV positioned in the NCM portfolio of websites.

  22. A Brand Ambassador greets customers in a Panasonic lobby featuring: Danglers, Banners, LEN, and a 3D Display. • Lobby Elements • Extend your brand presentation and frequency with additional touch points in our lobbies

  23. Lobby Takeover: DIRECTV NFL Sunday Ticket Lobby takeover with NFL Sunday Ticket from DIRECTV with 8 screen NFL Game Mix ipop interface. Users can configure their favorite games and see current clips. Jagtag: take a picture and text/email to download free ringtones. Danglers and Standees reinforce messaging.

  24. A Brand Ambassador greets customers in a Panasonic lobby featuring: Danglers, Banners, LEN, and a 3D Display. • On-Screen Interstitials • A bridge out follows content teasing up what is coming up next in the show. Typically 8 to 10 seconds in length.

  25. Interstitials: NFL Sunday Ticket CA: FirstLook tiles curtain world.

  26. Interstitials: NFL Sunday Ticket Camera zooms out to reveal that the FirstLook logo environment is a part of the 8 DIRECTV NFL Sunday Ticket interface. The Sunday Ticket content window is then selected.

  27. Box Office Handout: Be Red Carpet Ready After selection, the Sunday Ticket window expands to fill the screen. Ends on Sunday Ticket and DirecTV branding and tagline. V.O. : “Get into the game like never Before”

  28. A Brand Ambassador greets customers in a Panasonic lobby featuring: Danglers, Banners, LEN, and a 3D Display. • Interactive Audience Game • FirstLook offers a unique opportunity to involve the audience in • Audience participation/interactive/motion activated games.

  29. Interactive Audience Game: Field Goal Challenge DIRECTV Sunday Ticket Field Goal Challenge interactive audience game with V.O. instructions.

  30. Interactive Audience Game: Field Goal Challenge Exclusive interactive gaming technology allows the audience to participate in directing the ball through the goal posts to score.

  31. Interactive Audience Game: Field Goal Challenge Game conclusion: Sunday Ticket interface with tagline, website and V.O.

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