TSANN KUEN TRANS-NATION GROUP

1. TSANN KUEN TRANS-NATION GROUP Speaker : Aya Wang Jackfir Tsai Juda Wang

2. Introduction • Founded: September 2, 1978 • Capital: NT $ 3,209,978,410 • Circulation of the three Group: • 3C Group • household appliances manufacturing group • the tourism industry group • “Even though the Earth will be destroyed tomorrow, TK of today will still to plant two kinds of grapes: R&D and Job training.” • “A world class company serving to perfect human well-beings through its core in design and integration .”

3. Tsann Kuen Group Structure

4. Status and trend analysis • Core competitiveness is Innovation capability, rapid implementation of the strategies and response to environmental challenges • Attention to personnel job training for promote high service quality • Through supply chain integration and marketing to enhance the sales of white brand computers

5. Porter five forces analysis

6. Threat of New Entrants Low  Bargaining Power of Suppliers Low Competitive Rivalry within an Industry High Bargaining Power of Customers Medium       Threat of Substitute Products Low 威脅程度的大小， 最大為三顆星 

7. Porter five forces analysis(1/2) Competitive Rivalry within an Industry • 3C channel : 全國電子、順發 Threat of New Entrants • Need enough fund and management concept Bargaining Power of Suppliers • Mass order  Cost down

8. Porter five forces analysis(2/2) Bargaining Power of Customers • Customers have other choices. • Ex: 全國電子、順發etc... Threat of Substitute Products • Ex: The TV shopping channel, e-commerce website

9. Question • Customers that identified desired features and options at Tsann Kuen store and then bought the identical configuration from a no-service retailer that offered a slightly lower price, effectively denied Tsann Kuen compensation for the expense it had incurred in providing superior service levels. • How to solve this situation?

10. Solution-cost down Outsourcing De-centralized MTO Store DIY Centralized Internet