1 / 9

Northwind Traders

Northwind Traders. Business Plan. Mission Statement. To be the leading provider of adventure vacations for 25- to 35-year-old business professionals in the tri-county region. #1. Products & Services. Key Personnel. Heather Mitchell, President and CEO

calum
Download Presentation

Northwind Traders

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Northwind Traders Business Plan

  2. Mission Statement To be the leading provider of adventure vacations for 25- to 35-year-old business professionals in the tri-county region #1

  3. Products & Services

  4. Key Personnel • Heather Mitchell, President and CEO • Jim Kim, Vice President of Sales and Marketing • Richard Bready, Office Manager • Amy Egert, Sales Assistant • Jae Pak, Business Consultant

  5. Market Forecast World forecast for adventure travel vacations (in million arrivals)

  6. Business Concept • Hassle-free adventure vacations • Customized travel itineraries • Detailed knowledge of destinations and activities • Full-service travel planning resource

  7. Competition • General travel agencies • Wide range of destinations • Little knowledge of adventure destinations/activities • Other adventure travel agencies • Cater to backpacker market • Target cost-conscious, younger travelers • Internet travel sites • Few offer all-in-one planning • Little to no customer support

  8. Goals and Financial Forecast • Targeted client growth • 660 this year • 1,400 in year two • 2,100 in year three • Projected profits • $304,000 by year two • $496,000 in year three

  9. Advertising Strategies • Public relations (press releases) • Shop front (display window, with video) • Web site • Customer relations (repeat business and referrals) • Press advertising

More Related