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Marketing Onboarding

Marketing Onboarding. Contact : Helen Loris de Astete | helen.lorisdeastete@united-vars.com | M: + 49 151 14610336. Deliverables. Logo - .PNG and .AI. PR Note: Template www.united-vars.com/en/news UVARs JAM: NEWs Forum UVARs JAM: Mkt Deliverables / Content Hub / PR.

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Marketing Onboarding

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  1. Marketing Onboarding • Contact: Helen Loris de Astete | helen.lorisdeastete@united-vars.com | M: +49 151 14610336

  2. Deliverables • Logo • - .PNG and .AI PR Note: Template www.united-vars.com/en/news UVARs JAM: NEWs Forum UVARs JAM: Mkt Deliverables / Content Hub / PR Description for Web max. 1000 words www.united-vars.com/en/members Company Presentation Template

  3. Addressemployees: Subscribeand follow United VARs United VARs Social Media Channels • Internal Newsletter • Subscribeandforward: • https://seu2.cleverreach.com/f/174435-181173/ • MEMBERS ONLY! Follow United VARs Twitter Follow United VARs Facebook Follow United VARs LinkedIN 1. Germany (58) 2. USA (27) 3. India (26) 4. Spain (24) 5. Tunisia (21) 6. Turkey (21) 7. France (15) 8. Belgium (11) 9. Italy (11) 10. UK (11) 1. Germany (80) 2. USA (71) 3. UK (31) 4. Spain (31) 5. Mexico (18) 6. Italy (13) 7. India (13) 8. Netherlands (12) 9. France (12) 10. Austria (12) 1. Algeria (99) 2. Germany (51) 3. Egyt (27) 4. India (22) 5. Tunisia (13) 6. Thailand (12) 7. Japan (11) 8. Turkey (10) 9. Marocco (8) 10. USA (8) 490 Followers (Feb 21, 19) 443 Followers (Feb 21, 19) 383 Likes (Feb 21, 19)  UVARs Social Media Channels- Screenshot Feb 21st 2019

  4. Next Step (I) : Self-Service UVARs JAM  HowTo: Marketing Deliverables (Status Oct 2018): https://youtu.be/NzpfdYkEUgk 1. Sales Pitch Video 2. Battle Card 3. Video Business Card 4. PPT “ValuePropfor Customers“ SOON: SALES MATERIAL

  5. Next Step (II) : UVARs JAM: Getactive Link

  6. Next Step (III) : Regional Calls: 1 hour / month

  7. If you need any additional information, please contact HELEN LORIS DE ASTETE: +49 151 14610336 Helen.lorisdeastete@united-vars.com

  8. Appendix: Marketing Overview 2019

  9. Marketing Challenge andObjective SAP (global) Members CHALLENGE APPROACH OBJECTIVE Customers Local approach / channels Increase United VARs Brand Awareness “Who is United VARs?”

  10. Marketing ActivitiesOverview 2019 Marketing UVARs Global Coordination GENERELL MEMBER “ALLIANCE“ COMMUNICATION Agency Coordination BDF Marketing Strategy/ Activities JAM Forum: Projects Legal Changes News Newsletter (Internal) UVARs Monthly: Best practice Online Sessions UVARs JAM EVENTS (2019) GLOBAL MARKETING COMMUNICATION Annual Meeting_ April19 SAPPHIRE_ Mai19 MENA Summit MEE Summit Huawei Connect APJ Summit Since Jan19: Monthly Regional Calls: Common Look&Feel; Social&ContentCollaboration; Best practiceexchange; SAP Offerings MKT Initiative „on hold“ CONTENT & SOCIAL MEDIA MARKETING DIGITAL CONTENT COLLABORATION / SOCIAL MEDIA Newsletter (External) New: Channel WeChat, Influencer/AcountMgmt? Promotion Website Extensions: ByDTwo-Tier; Global SAP Implementation; “NEWS“ Global Campaigns: “Sales Pitch“, ByDTwo-Tiers, MOVE Content Hub“Push“: Blogs, Success Stories, PR Localization: Social Media Template, Translations, Coordination Content Hub “Pull“: Events, Pilot Project, Awards, trendtopics,.. SALES DELIVERABLES SAP SOLUTION PARTNERS 1. Sales Pitch Video 2. Battle Card 3. Video Business Card 4. PPT “ValuePropfor Customers“ Relation with SAP Global Offerings SAP Mkt Initiatives Solution Partners (Huawei, Symmetry, ISEC7, Process Weaver, Cideon, Serala, NNN)

  11. Content Marketing – Timeline 2019 (Creation + Promotion) Q2/2019 Q1/2019 Q3/2019 Q4/2019 Evtl. Digital Strategy Brazil- Reference Video LocalKnowHow; Economy/Politics Rollout to BRICS Campaign* Regional Blogs Member Content @global customerstbd (seetemplate: Blog Creation Brief). Planned: 25 New: Global Reference I: Case + Video Staktkraft – PROM* Global References New: Global Reference II: Case SMP – PROM* (KWP, ) CoECampaigns New: Global Reference III: Case Iberchem – PROM* Global Awareness Campaign PR Notes MOVE – Campaign: Whitepaper ByDTwo Tiers Strategy (InCloud, B4B, Acloudear, Seidor) Cross Sales Cross Sales - Campaign New Member/ New Partner/ Event. Planned: 15 *Created 2018

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