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res 351 Course Tutorial RES 351 Entire Course RES 351 Final Exam Guide • RES 351 Week 1 Discussion Question 1 • RES 351 Week 1 Discussion Question 2 • RES 351 Week 1 Individual Assignment Current Events in Business Research Paper • Northwest Airlines applied mathematical models to determine which customers in its database were currently responsible for most of its profitability and which customers were not currently profitable but had similar characteristics to the most profitable customers. Northwest Airlines utilized _____ to identify these customers. • A. computer programming
res 351 Course Tutorial RES 351 Week 1 Discussion Question 1 RES 351 Week 1 Discussion Question 2 • What are the essential tenets of the scientific method, and why is the scientific method important to business research? Toyota has a problem with unexplained acceleration problems in some of its top models. It closed down plants and stopped production on several models. What types of research might Toyota conduct to make these decisions? • Why is research ethics important in business? Describe the rights and obligations of the participant, researcher, and research sponsor? A data processing analyst for a research supplier finds that a preliminary computer run of survey results show that consumers love a client’s new product. The employee buys a large block of the client’s stock. Discuss the ethical ramifications of this decision. Which research participant or participants will be harmed by this action?
res 351 Course Tutorial RES 351 Week 1 Individual Assignment RES 351 week 1 Individual Assignment • Current Events in Business Research • Resources: The University Library or the Electronic Reserve Readings • Find an article in the University Library that contains a research study in • Write a 300-word summary of the business research process by describing the business research process from your experience in the workplace or in an article you find through the University Library. • Format your paper consistent with APA guidelines.
res 351 Course Tutorial RES 351 Week 2 Discussion Question 1 RES 351 Week 2 Discussion Question 2 • You are the supervisor of a call center. Lately, there have been many misdirected or dropped calls. Develop one or two research questions and three hypotheses that might account for misdirected or dropped calls. Why must business managers understand the importance of business research and how it is used in their organizations? • What are dependent variable and independent variable? Select a library article that uses the quantitative research method and identify the dependent variables and independent variable researched in the article. Provide examples of primary, secondary, and tertiary information sources at your current place of employment. How has each one been
res 351 Course Tutorial RES 351 Week 2 Individual Assignment RES 351 week 2 Individual Assignment • Business Research Ethics • Resources: The University Library or the Electronic Reserve Readings • Identify a business research project in your own business or locate a • Resources: The University Library or the Electronic Reserve Readings • Find an article using the University Library or in the Electronic Reserve Readings that discusses unethical business research conduct that has resulted in individuals or a firm being convicted, or at least tried for, this conduct. Some examples include the following: • Asking inappropriate questions
res 351 Course Tutorial RES 351 Week 2 Learning Team Assignment RES 351 week 2 LT Reflection Summary • Preparing to Conduct Business Research: Part 1 • Select an issue, opportunity, or problem facing an organization. • Write a 700- to 1,050-word proposal that addresses the following questions: • Collaborate with your learning team to discuss the previous week’s objectives. • Discuss how you can apply them to a business setting or situation.
res 351 Course Tutorial RES 351 Week 3 Discussion Question 1 RES 351 Week 3 Discussion Question 2. • Differentiate between the scientific method and applied research. Which one is most often used in business? Provide an example of either that might be appropriate from your current or previous place of employment. You are the manager of a hotel. There have been several complaints from guests relating to employee attitude. Provide a description of three different types • What is survey research? What are the advantages and disadvantages of using surveys to collect data? Describe a research situation where survey research is appropriate and explain why. Jake and 10 other consumers were invited to participate in a focus group to discuss their experience with using the Apple®iPhone® mobile digital device. Develop a set of questions the focus group moderator might ask to gain a better understanding of their experience.
res 351 Course Tutorial RES 351 Week 3 Individual Assignment RES 351 week 3 Individual Assignment • Resources: The University Library or the Electronic Reserve Readings • Find at least two business research peer-reviewed articles in the • University Library. • Write a 700- to 1,050-word paper in which you practice identifying the • Resource: University of Phoenix Material: Understanding Business Research Terms and Concepts: Part 1 • Complete the University of Phoenix Material: Understanding Business Research Terms and Concepts: Part 1
res 351 Course Tutorial RES 351 week 3 Learning Team Assignment RES 351 week 3 LT Reflection Summary • Select an issue, opportunity, or problem facing your organization. • Write a 700- to 1,050-word paper that addresses the following questions: • What are the research questions? • What are the hypotheses? • What variables are to be considered? • What ethical considerations must you take into account? • Discuss the significance, scope, magnitude and feas • Collaborate with your Learning Team to discuss the previous week’s objectives. • Discuss how you can apply them to a business setting or situation.
res 351 Course Tutorial RES 351 Week 3 Team Assignment Preparing RES 351 Week 4 Discussion Question 1 • Preparing to Conduct Business Research: Part 2 • Build on the business problem identified in Preparing to Conduct • Business Research: Part 1. • During the 2010 Super Bowl® game, the Snickers™ candy bar campaign was voted the best ad among men and women 18 and older and youth 18 or younger. The ad featured a neighborhood football game in which one of the players, who has dwindling
res 351 Course Tutorial RES 351 Week 4 Discussion Question 2 RES 351 Week 4 Individual Assignment • What are the merits of, and problems with the following: • Rating and ranking scales; • Likert and differential scales; and, • Unidimensional and multidimensional scales • Understanding Business Research Terms and Concepts: Part 1 • Identify two articles in the University Library: one in which the business • problem is researched using a qualitative design and the other using a
res 351 Course Tutorial RES 351 week 4 Individual Assignment RES 351 week 4 LT Reflection Summary • Resource: University of Phoenix Material: Understanding Business Research Terms and Concepts: Part 2 • Complete the University of Phoenix Material: Understanding Business Research Terms and Concepts: Part 2. • Collaborate with your Learning Team to discuss the previous week’s objectives. • Discuss how you can apply them to a business setting/situation.
res 351 Course Tutorial RES 351 Week 4 Team Assignment Preparing RES 351 Week 5 Discussion Question 1 • Preparing to Conduct Business Research: Part 3 • Build on the work you conducted in Preparing to Conduct Business • What are parametric tests? Distinguish between a Z-test and a t-test. Provide an example of each one that might be appropriate for your current or previous place of employment. What are the advantages and disadvantages of nonparametric tests? When does one use nonparametric tests?
res 351 Course Tutorial RES 351 Week 5 Discussion Question 2 RES 351 Week 5 Individual Assignment • Describe five descriptive statistics used to explain the basic properties of variables. Which ones are used at your place of business? • Understanding Business Research Terms and Concepts: Part 2 • Research at least three quantitative data collection instruments and sampling methods available to researchers using the text and additional resources from the University Library.
res 351 Course Tutorial RES 351 week 5 Individual Assignment RES 351 week 5 LT Reflection Summary. • Resource: University of Phoenix Material: Understanding Business Research Terms and Concepts: Part 3 • Complete the University of Phoenix Material: Understanding Business Research Terms and Concepts: Part 3. • Collaborate with your Learning Team to discuss the previous week’s objectives. • Discuss how you can apply them to a business setting or situation.
res 351 Course Tutorial RES 351 week 5 Team Assignment Preparing RES 351 Week 5 Team Assignment Preparing • Build on Preparing to Conduct Business Research: Part 1, completed in Week Three, and Preparing to Conduct Business Research: Part 2, completed in Week Four. • Develop or select the instruments your team will use to collect data. • Describe how you will sample the population: • What is the appropriate sampling method? • Preparing to Conduct Business Research: • Build on the work you conducted in Preparing to Conduct Business
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