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2. MKT 435 All Assignments • MKT 435 Week 1 Consumer Behavior and Marketing Paper • MKT 435 Week 2 Porsche Case Study • MKT 435 Week 3 Part I Consumer Behavior and Marketing Strategy • MKT 435 Week 3 How Attitudes are Influenced • MKT 435 Week 4 Part II Consumer and Behavior Marketing Strategy • MKT 435 Week 4 Examine a Communication Tool

3. MKT 435 Week 1 Consumer Behavior and Marketing Paper • Choose a company with which you are familiar. • Prepare a 1,050- to 1,400-word paper in which the interrelationship between consumer behavior and marketing is discussed. • Find three specific examples of the company’s marketing strategy and its relationship with consumer behavior. Examples may include mission/value statements, print advertising, website content, press releases, among others. Using these examples, what is your opinion of how the company

4. MKT 435 Week 2 Porsche Case Study • Read the Porsche case study found in Consumer Behavior on pages 52-53. • Write the answers to the following questions: 1, 2, 3, 4 and 6 at the end of the case. Use the worksheet to answer the questions. The paper will need to be 700 to 1,050 words in total length. • Format the paper consistent with APA standards. • Click the Assignment Files tab to submit your assignment.

5. MKT 435 Week 3 How Attitudes are Influenced • Write a 1,050- to 1,400-word paper in which you write about the following scenario: • ·         What was your attitude about this course before it started? • ·         What factors influenced that attitude? • ·         How has your attitude toward the course changed now in the third week of class? • ·         Refer to attitude and motivation theories as discussed in Chapter 6 to support your reasoning for the before and after attitudes you describe. • ·         Use specific examples. • Format the paper consistent with APA standards. • Click the Assignment Files tab to submit your assignment.

6. MKT 435 Week 3 Part I Consumer Behavior and Marketing Strategy • Write a 700- to 1,050-word paper in which the team discusses the following: • ·         A brief overview of the company and the product and its marketing strategy. • ·         An examination and discussion of the external factors that influence the company’s target market. • ·         Find 5 examples of the company’s marketing communications and discuss each communications example, addressing how the company recognizes external factors that influence its consumers’ behavior.  Examples of Marketing Communications types are:  print advertising, press releases, brochures, flyers, banner ads, etc. • Format the paper according to APA standards. • Click the Assignment Files tab to submit your assig

7. MKT 435 Week 4 Examine a Communication Tool • Choose a marketing communication tool used by a brand about which you are passionate. Examples of Marketing Communications types are print advertising, press releases, brochures, flyers, banner ads, etc. • Create a Poster Board presentation in which you: • ·         Present the communication tool • ·         Discuss how effective it is in attracting and retaining customers, and communicating the company’s focus on customer satisfaction. • ·         Propose 3 ways in which the communication tool could be improved for effectiveness. • ·         You may create an actual poster board and bring it to class or submit the poster board using padlet.com, storyboard.com, or movenote.com, and adding a script to accompany

8. MKT 435 Week 4 Part II Consumer and Behavior Marketing Strategy • Write a 525- to 700-word paper in which the team explains the roles of family, culture, and subculture influences on the company’s target market purchasing behavior. • Discuss how the company can use learning and perception theories in attracting and retaining target market members. Provide a brief description of the theory with specific examples of using it in a marketing communication strategy. • Format the paper according to APA standards. • Click the Assignment Files tab to submit your assignment.

9. MKT 435 Week 5 Consumer Decision Making Process Analysis • Analyze a recent purchase decision you made using the steps in the consumer decision making process. The consumer decision making process is discussed in Chapter 14, pages 341-346. • Submit a detailed outline in which you show the steps you took in making the purchase decision and the rationale behind each step. An example of a detailed outline can be found in the Center for Writing Excellence. • Click the Assignment Files tab to submit your assignment.

10. MKT 435 Week 5 Final Consumer Behavior and Marketing Strategy • Create and present a 10- to 12-slide PowerPoint presentation of Part III. • Develop a segmentation analysis of the company’s target market. Address each variable of segmentation (geographic, demographic, behavioral and psychographic) that is significant in attracting the target market. Provide specific examples of product attributes and benefits for each segmentation variable identified as relevant. Refer to Chapter 2 for segmentation variables. • ·         What is the target market for this company’s product line? Discuss the target market in terms of the segmentation variables. • ·         What position has the company chosen for this product

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