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Homework Exercise

Homework Exercise. 1. What is the reach for a schedule of 250 GRPs in Primetime?. Best = 68 2nd Best = 69 3rd Best = 65. 2. What is the average frequency for a schedule of 350 GRPs in Late Fringe?. Reach = 46 Frequency = 350 / 46 = 7.6086956 =7.6.

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Homework Exercise

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  1. Homework Exercise

  2. 1. What is the reach for a schedule of 250 GRPs in Primetime? • Best = 68 • 2nd Best = 69 • 3rd Best = 65 JOMC 172 Advertising Media

  3. 2. What is the average frequency for a schedule of 350 GRPs in Late Fringe? • Reach = 46 • Frequency = 350 / 46 = 7.6086956 =7.6 JOMC 172 Advertising Media

  4. 3. What 4-week Adult 18+ reach and frequency will be developed by the following group of Late Fringe, network TV programs, each of which will be purchased once per week for four weeks? JOMC 172 Advertising Media

  5. JOMC 172 Advertising Media

  6. 3. Reach & Frequency • 96 GRPs = 34 Reach • Frequency = 96 / 34 = 2.823353 = 2.8 JOMC 172 Advertising Media

  7. 4. January reach & frequency JOMC 172 Advertising Media

  8. 4. January reach & frequency • 59 x 70 = 41.3 = 41 non-reach • Reach = 100 - 41 = 59 • Frequency = 122 / 59 = 2.1 JOMC 172 Advertising Media

  9. 4. January reach & frequency JOMC 172 Advertising Media

  10. 4. Feb. reach & frequency (Nat’l) • 48 x 68 = 33 • 100 - 33 = 67 • 145 / 67 = 2.2 JOMC 172 Advertising Media

  11. 4. Feb. reach & frequency (spot) • 48 x 68 x 45 = 15 • 100 - 15 = 85 • 85 x .95 = 81 • 294 / 81 = 3.6 JOMC 172 Advertising Media

  12. 4. Mar. reach & frequency (Nat’l) • 45 x 66 = 29.7 • 100 - 30 = 70 • 165 / 70 = 2.4 JOMC 172 Advertising Media

  13. 4. Mar. reach & frequency (Nat’l) • 45 x 66 x 42= 12.5 • 100 - 13 = 87 • 87 x .95 = 83 • 293 / 83 = 3.5 JOMC 172 Advertising Media

  14. 5. Combining network packages JOMC 172 Advertising Media

  15. 5. Compute reach & freq. (ABC) • GRPs = 92.4 + 89.3 + 82.1 = 263.8 • Freq. = 264 / 74 = 3.6 JOMC 172 Advertising Media

  16. 5. Compute reach & freq. (ABD) • GRPs = 92.4 + 89.3 + 82.5 = 264.2 • Freq. = 264 / 73 = 3.6 JOMC 172 Advertising Media

  17. 5. Compute reach & freq. (ACD) • GRPs = 92.4 + 82.1 + 82.5 = 257 • Freq. = 257 / 66 = 3.9 JOMC 172 Advertising Media

  18. 5. Compute reach & freq. (BCD) • GRPs = 89.3 + 82.1 + 82.5 = 253.9 • Freq. = 254 / 67 = 3.8 JOMC 172 Advertising Media

  19. 5. Comparison • Min. 3.5 + max. reach = ABC • Max. freq. = ACD JOMC 172 Advertising Media

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