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OVERVIEW

OVERVIEW. Out-of-Home Media (India) Pvt. Ltd. was established 2007 A leading media company specializing in out-of-home television. We strategically place high definition LCD/Plasma screens at various customer connect locations

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OVERVIEW

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  1. www.oohindia.com

  2. OVERVIEW • Out-of-Home Media (India) Pvt. Ltd. was established 2007 • A leading media company specializing in out-of-home television. • We strategically place high definition LCD/Plasma screens at various customer connect locations • We broadcast ads & Content on the screens and engage consumers while they are out-of-home. www.oohindia.com

  3. STRATEGIC PARTNERS • China's largest Out Of Home lifestyle media company • Enjoys a whopping 98% of the market share • More than 3 Lakh Screen • 7th Largest Out of Home Media Agency in the world • 3i is one of the world’s leading private equity investors in the media sector • With a 50-year track record and a current portfolio worth more than $800 million www.oohindia.com

  4. OOH MEDIA !! • Presence in 18 Cities across India • More than 4500 live screens across India • Reach of over 50 million people monthly • More than 300+ clients • Research conducted so far: • More than 80 Campaign Evaluation studies • OOH Metrics • Residential Research • CSD Research • Research conducted in partnership with Nielsen with a total sample size of more than 25000 www.oohindia.com

  5. OUR COVERAGE MORE THAN 4500 TOUCH POINTS ACROSS 18 CITIES www.oohindia.com

  6. OOH LOCATIONS • Office buildings • I.T. parks • BPO’s • Airport buses • Hospitals • Residential buildings • Multiplexes • Bookstores • Fast food chains • Restaurants • Beauty salons • Clubs • Gymnasiums • Cafes • Malls • Lifestyle Stores • Hyper/Super Markets • CSDs We reach people at various out-of-home touch points during their 24-hour life cycle www.oohindia.com

  7. 8:15~8:30 AM Leave home, drive or take a taxi to go to work 13:00~14:00 PM Have lunch with client 10:00~12:00 AM Meeting with client at office 9:00~9:30 AM Reach Office 14:00~17:00 PM Out-of-office for client visits 18:00~23:00 PM Dinner with client, coffee with colleague, visit the super mkt Saturday, Sunday, visit shopping mall or see a movie with family 12:00 AM Sleep A day in the life of a SEC A Consumer – the OOH TV way www.oohindia.com

  8. SOME LOCATION IMAGES www.oohindia.com

  9. WHY OOH MEDIA !! • OOH Media is a multi-Platform audio visual advertising medium • We provide a captive audience • We are a Lifestyle medium reaching out to • Decision makers • Influential consumers • Wealth creators • High Net worth Individuals • When they step out of home to • Work • Shop • Play • A true convergence medium www.oohindia.com

  10. LOCATION-WISE TG We reach people at various out-of-home touch points during their 24-hour media cycle www.oohindia.com

  11. OOH MEDIA & FLEXICASTING • Flexicasting is a new media planning tool innovatedby Out-of-Home Media. • It provides an opportunity to advertiser to slice & dice communication across various touch points. • It provides an advantage of getting as local as possible just like an outdoor but with the power and capability of Audio-Visual. • Flexicasting provides ‘the ability / flexibility to advertisers to telecast brand communication on OOH Media screens as per their • choice of city • choice of location • choice of target audience • choice of creative • choice of language www.oohindia.com

  12. OOH MEDIA & RESEARCH • We help our clients to measure the effectiveness of their ad running on our screens. • This is done by conducting an extensive research in all the locations where the ads are running. • We have commissioned Nielsen, world's leading provider of marketing information and audience measurement. • The research is targeted as a tool to understand • Screen recall • Advertising recall • Elements of advertising recall • Hygiene check on medium • Research conducted so far: • More than 80 Campaign Evaluation studies • OOH Metrics • Residential Research • CSD Research www.oohindia.com

  13. KEY POINTS OF RESEARCH • According to the researches there is 87% average visibility for screens across our locations • On an average 81% of the respondents are able to recall any advertising that they see on our screens. • According to the researches there is 67% average recall for the client specific advertisements www.oohindia.com

  14. OOH METRICS • India’s first ever large scale digital Out-of-Home TV research • OOH Metrics – the only Metrics available in Outdoor Audio Visual space as of now • Conducted by OOH Media in association with Nielsen. • Conducted on a sample size of 14,574 individuals across 6 cities • Mumbai • Delhi NCR • Bengaluru • Chennai • Pune • Hyderabad • OOH Metrics was conducted to understand the Demographic profile of the people and the audience behaviour. www.oohindia.com

  15. OOH METRICS - SUMMARY • Cumulative Weekly  Traffic Count of OOH Network in Mumbai, Delhi NCR Bengaluru, & Pune is - 54.6 Lakhs • 60% plus of  the audience across these 6 cities visiting OOH network are SEC A • 70% of people, aged 20-34, are most likely to come across the OOH network. • 70% male audience in OOH networks across cities • Across surveyed markets, more then 60% audience are graduate + • Across all cities, the average MHI of the OOH network audience is INR 20,000+ • Over 70% recall OOH screens in all surveyed markets. • 90% of the above 70% audience recalled any ad being played on OOH TV screens www.oohindia.com

  16. OOH MANAGEMENT • Ishan Raina – CEO & MD • Jagadesh Babu Botta – CFO • Baagyalakshmi Nagarajan – Director - Sales, South • Fabian Cowan – GM Sales, West • Sumit Sapru – Sr. VP, Business Strategy • Ashutosh Parekh – National Content Head www.oohindia.com

  17. SOME KEY EVENTS ASSOCIATIONS www.oohindia.com

  18. ADVERTISERS GOVERNMENT & PSU www.oohindia.com

  19. ADVERTISERS MEDIA & ENTERTAINMENT: www.oohindia.com

  20. ADVERTISERS MEDIA & ENTERTAINMENT: www.oohindia.com

  21. ADVERTISERS FINANCE: www.oohindia.com

  22. ADVERTISERS FMCG: www.oohindia.com

  23. ADVERTISERS TELECOMMUNICATIONS: AUTO & LUBES: www.oohindia.com

  24. ADVERTISERS APPARALS TRAVEL & TOURISM www.oohindia.com

  25. ADVERTISERS CONSUMER DURABLES HOME & REAL ESTATE www.oohindia.com

  26. ADVERTISERS RETAIL www.oohindia.com

  27. ADVERTISERS HEALTHCARE & PHARMA OTHERS www.oohindia.com

  28. For more details, please contact us West & South: PH: +91 9920166646 North & East: PH: +91 98711208911 Email: contactus@oohindia.com www.oohindia.com

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