Optimizing Your Windows 7 Desktop Strategy with Microsoft Desktop Virtualization

1. Optimizing Your Windows 7 Desktop Strategy with Microsoft Desktop Virtualization Gavriella SchusterGeneral Manager Microsoft Corporation

2. How do I manage costs? IT Challenges and Priorities In response to evolving end user needs, economic uncertainty, and compliance and regulatory pressure How do I effectivelymigrate to Windows 7? How do I take advantage of virtualization? How do I keep mydata safe andapplications secure? Should I embrace cloud services? How can I preserve and extend my existing investments? How do I ensure my applications & data are availableand can be accessed?

3. What is Desktop Virtualization? Data • Folder Redirection • Roaming Profiles Applications Data & User Settings • Application Virtualization • RemoteApp Applications Operating System • Virtual Desktop Infrastructure • Session Virtualization • Enterprise Desktop Virtualization Operating System Hardware

4. How Can Desktop Virtualization Help? A consistentuser experienceon Windows Reduce Total Costof Ownership ImproveSecurity andCompliance Increase BusinessAgility andContinuity End-to-endmanagement Unified visibilityand reporting Enable AnywhereAccess

5. The Right Virtualization Technology for the Job Data and User Settings Applications Operating System Application Virtualization RemoteApp User State Virtualization(Roaming User Profiles and Folder Redirection) Virtual Desktop Infrastructure Session Virtualization Enterprise Desktop Virtualization

6. Microsoft User State Virtualization (USV) Reduce Total Costof Ownership Your personalized Windows experience & critical dataare centralized to simplify management Simply log in to restoreyour productivity quickly Access your data& personalized Windows experience from any authorized PC at any time ImproveSecurity andCompliance ImproveSecurity andCompliance Increase BusinessAgility andContinuity Enable AnywhereAccess

7. Customer Success with User State Virtualization “Offline files and folder redirection are so important because users share computers.” “Folder redirection and offline files make backing up users’ files easier since we now can choose where to place which files.” “We save time with increased productivity.” – Johan Freden IT/IS Manager, XR Logistik XR Logistik Customer Quotes XR Logistik provides services in land/sea transport, engineering, construction, and installation Implemented User State Virtualizationto allow different user personalities on shared computers Benefits In addition, leveraged Remote Desktop Services (RDS) to enable applications streaming Improved employee access to “their PC”and essential applications while ensuring data compliance

8. Microsoft Application Virtualization Reduce Total Costof Ownership Get end users running quickly with updates Get latest applications on another PC simply bylogging in Deliver applications quickly & reduce downtime due to updates ImproveSecurity andCompliance ImproveSecurity andCompliance Increase BusinessAgility andContinuity Take advantage ofWindows 7 capabilitiesin a virtual environment Combine with User State Virtualization to roam data, personalized Windows experiences, & applications Accelerate new PCprovisioning time Enable AnywhereAccess

9. Deploy App-V Today for Immediate Cost Savings Simple, easy, and cost-effective application management Cost without App-V Cost with App-V Faster Application Delivery REDUCES IT costs by $13/pc/yr REDUCE IT costs for application Testing and Preparation by $26/pc/yr Streamlined Process REDUCES IT costs by $22/pc/year Less demand for application-related user support REDUCES IT cost by $21/pc/yr • Traditional rollout for a mission-critical applications • 31% less time for application testing and preparation before delivery to the user • 83% deploy applications more quickly Cost without App-V $115 • 82% said users spend less time dealing with application issues • 70% say application virtualization decreased time to deploy mission-critical applications by an average of 52% • IT costs related to application deployment decreased by an average of 20% Cost with App-V $94 • Support calls were reduced an average of 18% • 46% reported a decrease in the time spent packaging applications Cost without App-V $75 Save $8 Save $12 Save $6 Save $22 Save $21 Save $13 Cost with App-V $53 Cost Savings throughout the Application Lifecycle: 27% labor savings equivalent to $82/PC annually Cost without App-V $36 Cost without App-V $36 Cost with App-V $24 Cost without App-V $24 Cost with App-V $24 Cost without App-V $21 Cost with App-V $16 Cost with App-V $15 Application Compatibility Testing Regression Testing Packaging ApplicationDelivery ApplicationUpdates ApplicationSupport * Savings may vary per organization, Results based on respondents answers and applied to the Microsoft War on Costs TCO Baseline

10. Customer Success with Microsoft Application Virtualization for Desktops BMW Customer Quotes “Microsoft App-V integrates well with System Center Configuration Manager. … It offers the easiest, most cost-effective, reliable approach for managing and deploying virtual and physical applications to users in widely dispersed locations.” – Dr. Martin Rudolph Product Manager, Office Applications BMW “To deploy Windows 7 enterprise-wide, allof our applications need to be able to runon the new operating system, App-V and MED-V makes this possible.” – Werner Schiekofer Team Leader, Desktop Infrastructure, BMW Benefits Reduces application deploymenttimeby 50 % Offers zero-touch desktop with 20% more packaged applications Windows 7 rollout eased by App-Vand Med-V App-V for Desktops (80K seats) Med-V for Win 7 x64

11. Customer Success with Microsoft Application Virtualization 100+ Customer Case Studies Show: Microsoft Application Virtualization Reduces Desktop TCO

12. Microsoft Enterprise Desktop Virtualization Reduce Total Costof Ownership Reduce Total Costof Ownership Run & manage incompatible XP applications on a Windows 7 desktop… seamlessly ImproveSecurity andCompliance ImproveSecurity andCompliance Increase BusinessAgility andContinuity Enable AnywhereAccess Enable AnywhereAccess

13. Introducing MED-V v2.0 No dedicated infrastructure required Full integration with SCCM (or a customer’s existingsoftware delivery system) for deployment, patchingand application delivery. Streamlined sign-on to the MED-V workspace Users can allow Windows to save their password, eliminatingthe need to sign on to the MED-V environment. Seamless integration Seamless integration with the Windows 7 My Documentsand Desktop folders, host-accessible printers, andhost USB devices.

14. Customer Success with Microsoft Enterprise Desktop Virtualization “Moving forward, we anticipate that offices in some countries won’t need complete, local IT infrastructures. With MED-V, we’ll be able to provide what they need at a fraction of the cost.” “Not only did Microsoft Enterprise Desktop Virtualization meet all of our needs, it integrates well with our other Microsoft solutions and is extremely cost-effective.” – Frank Boerger, Head of Client Management, TUV NORD TUV Nord Customer Quote “One of the great benefits of using Microsoft Application Virtualization is that we can sequence an application once and deploy it to any desktop or terminal services environment...which will be very helpful when we migrate to Windows Server 2008 and Windows 7” Dave Hall, Operating Systems Engineer, UPMC Benefits Lower costs: saving $585,000 annually Support legacy applications and multiple, distributed environments Simplify upgrades App-V for RDS (44K seats)App-V For Desktops

15. Server-hosted Desktop VirtualizationMicrosoft VDI Suites or RDS Session Virtualization Reduce Total Costof Ownership Reduce Total Costof Ownership Fast Desktop Deployment & Recovery with centralized management Centralized, secure data and apps accessible from many devices ImproveSecurity andCompliance Increase BusinessAgility andContinuity Combines with App-V and USV to compose desktop at login Enable AnywhereAccess Enable AnywhereAccess

16. Virtualization Enhancements in Service Pack 1 Dynamic Memory RemoteFX Allocate range of memory per VM & dynamically adjust memory usage on demand.Consistent performance & Better Manageability Leverages the power of virtualized graphics resources and advanced codecs to achieve high fidelity.Enables “local-like” experience for a hosted desktop

17. Demo: Remote FX and App-V

18. VDI or Session Virtualization? Choose the solution that supports business objectives Better user operating system isolation Session Virtualization Summary Enables… Virtual DesktopInfrastructure Scales more users per server than VDI Stronger native application compatibility SessionVirtualization Offers less personalization Full administrative rights on the remote desktop Delivers hosted apps or desktops Delivery of a single LOB application Better scalability (user density per server) Offers a more native Windows experience Less hardware and server management Lower CAPEX per user Virtual DesktopInfrastructure Requires more hardware and storagein the datacenter Granular personalization of desktop Rich desktop experience with RemoteFX Full integration and support for and

19. Customer Success with Remote Desktop Services “One of the great benefits of using Microsoft Application Virtualization is that we can sequence an application once and deploy it to any desktop or terminal services environment... which will be very helpful when we migrate to Windows Server 2008 and Windows 7” “Once a virtual application is packaged, it stays the same – nothing can change it or break it.” – Dave Hall Operating Systems Engineer UPMC UPMC Customer Quote “One of the great benefits of using Microsoft Application Virtualization is that we can sequence an application once and deploy it to any desktop or terminal services environment...which will be very helpful when we migrate to Windows Server 2008 and Windows 7” Dave Hall, Operating Systems Engineer, UPMC Benefits Cut application deployment time from 5 days to 5 minutes Cut server silos by 60% Application performance issues and crashes simply don’t occur

20. Customer Success with Virtual Desktop Infrastructure “Desktop virtualization with Windows Server 2008 R2 will give us a competitive advantage. It will help us attract and retain top employees. A flexible work force is a happier work force.” – Jim Dekan Technology Manager Enterprise Systems Engineering Continental Airlines “The virtualization features of Windows Server 2008 R2 provide a highly available and scalable infrastructure, and they will result in significant savings” – Jason Foster Systems Architect & Director of Technology Continental Airlines Continental Airlines Customer Quote “One of the great benefits of using Microsoft Application Virtualization is that we can sequence an application once and deploy it to any desktop or terminal services environment...which will be very helpful when we migrate to Windows Server 2008 and Windows 7” Dave Hall, Operating Systems Engineer, UPMC Benefits Boosts productivity with virtual desktops Provides a highly available, scalable infrastructure Simplifies management

21. The Power of IntegratedManagement with System Center Manage Physical and Virtual Assets from a Single Console

22. Customer Success with System Center “Our infrastructure is now flexible enough to accommodate new hardware devices and new applications. This helps employees be more creative and the business be more agile.” – Glen Cozine Senior Technical Specialist General Mills “We can fix problems in minutes versus months, and keep going.” – Richard Zuraff Technical Engineer, General Mills General Mills Customer Quote “One of the great benefits of using Microsoft Application Virtualization is that we can sequence an application once and deploy it to any desktop or terminal services environment...which will be very helpful when we migrate to Windows Server 2008 and Windows 7” Dave Hall, Operating Systems Engineer, UPMC Benefits Imaging savings of U.S. $450,000 annually 1 million software installations a year Better license tracking

23. Applying Desktop Virtualization to Your Organization If You Need to: USV Start With: Ensure users get settings and data from anywhere Deliver & update applications faster; eliminateapplication conflicts without impacting users App-V Less Complex Unblock Windows 7 migration by providing seamless accessto Windows XP applications, including Internet Explorer 6 MED-V Make applications, data, and personalized Windowsexperiences available to any Windows device RemoteApp Centralize user desktops with limited personalization& low CAPEX Session Virtualization More Complex Prevent local data storage to secure data, managedesktopscentrally in the datacenter & allow forgranular desktop personalization Virtual DesktopInfrastructure App-V and USV can be applied across all scenarios, start here first!

24. © 2010 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.