Extending Your Brand To The Desktop With Windows 7

4. Extending Your Brand To The Desktop With Windows 7 YochayKiriaty Technical Evangelist Microsoft Corporation http://Blogs.msdn.com/yochay yochayk@microsoft.com

5. Why Windows…

6. World We Live In Surface Consumer Messaging Devices Social Networking Work Photos TV & Movies Games Videos Internet Servers PCs Mobile Netbooks/Nettops

7. Agenda • Web presence outside the browser • Introduction to Windows 7 desktop • Desktop personalization and customization • Using the Windows 7 taskbar • Libraries and federated search • IE8 visual search, web slices, accelerators • Shell integration • File preview handlers • Context menus

8. ExampleseBay

9. ExamplesTwitter http://twitdom.com/twitter-applications-list/

10. ExamplesMicrosoft Live

11. ExamplesNews papers and magazines

12. ExamplesNETFLIX

13. Windows and the Web • Windows install base – over 1 Billion • Always on • Constant desktop presence • Notifications: Push versus pull • Offline • Well known “entry points” • Context menu • File association • Gadgets • Search • Hardware • Graphics • Drivers

14. Windows Client Strengths

15. demo Windows 7 Desktop A Quick Overview

16. Windows 7 Taskbar • Your application’s “Mini-Start Menu” • “Quick Launch” • Basic Tasks

17. Creating Optimal Scenarios • Social networking • Status/messages updates using tasks • Notification and alerts • New messages/status with icon Notifications • Quick access • Launch browser in to preferred site • Launch application in to preferred state Social Networking Alerts & Notifications

18. Jump ListsA Detailed Look Pinned category Destinations (“nouns”) Known categories Custom categories User Tasks Tasks (“verbs”) Taskbar Tasks

19. demo Using the Taskbar Adding Common Used Tasks

20. Customizing Taskbar JumpLists • JumpListManagerjlm = ...; • jlm.AdduserTask(new ShellLink • { • Path="Foo", • Title = "The Foo application", • IconLocation="Foo.exe", • IconIndex=0, • Arguments = "/bar" • }); • jlm.AddCustomeDestination(new ShellItem • { Path=…, Categrot=… });

21. Taskbar and XAML • <win7:TaskbarItemInfo.TaskbarItemInfo> • <win7:TaskbarItemInfo • ProgressState="{BindingElementName=_progState, Path=SelectedItem}" • ProgressValue="{BindingElementName=_proglider, Path=Value}" • Description="{BindingElementName=_textBox, Path=Text}" • Overlay="{BindingElementName=_overlaySelection, Path=SelectedItem.Source}"> • <win7:TaskbarItemInfo.ThumbButtons> • <win7:JumpList.JumpList> • <win7:JumpListShowFrequentCategory="True"ShowRecentCategory="False"> • <win7:JumpTask • ApplicationPath=“Foo.exe" • IconResourcePath=“Foo.exe" • IconResourceIndex="0" • Arguments="/Bar" • Title=“The Foo Application" • Description="Start Foo.exe "/>

22. Windows 7 Libraries

23. Be Library Aware

24. Using Windows 7 Libraries • “Aggregate” multiple feeds in to a single view • Allow quick and easy access to favorite content Social Networking

25. demo Using Windows 7 Libraries Quick Way To Access My Content

26. demo Using Preview Handlers Make the Desktop work for you

27. Federated SearchConsistent experience across providers Document Repository Enterprise Data Store Enterprise Application

28. demo Federated Search in Action – Part 1 Truly A Software + Services Solution

29. How Federated Search Works • Rich client experience • Previews, metadata, and drag-and-drop • Familiar Explorer paradigms • Simple and lightweight integration • No client code • Any server platform • Standards-based • OpenSearch 1.1 • RSS and ATOM • Accept URL queries • Example: http://www.contoso.com/q={searchTerms} • Authentication • Integrated or custom 2. Windows sends search terms as HTTP request 1. Search Connector (.osdx) Installed 3. RSS results returned from server

30. Integrate Your Web Search into Windows Explorer Search, News & Research Shopping • Immediate and easy access to (your) content • Personalize search • Integrated into the shell • Jump point to your site • Preview • “Search on website” button Sharing Memories

31. demo Federated Search in Action – Part 2 Extending your Web Search to the Desktop Search

32. Win 7 Federated Search and IE8 Visual Search • Both based on open search definition (OSD) • Windows 7 search connector • RSS – XML/Atom • Opt into Windows Explorer • Limited to top 100 • IE8 visual search • Both HTML and RSS – XML/Atom • No limitation on total number of results • Integrated into IE search experience

33. Creating Optimal Scenarios with IE8 Search, News and Research Shopping • These 6 scenarios have been identified as top browsing tasks across markets: Sharing Memories Social Networking Email and Communication Entertainment Visual Search Web Slices Accelerators Richer, more active, and more useful search. Monitor your favorites sites on the Web. Direct, contextual access to web services from any page.

34. Summary • The Desktop completes the web experience • Windows can help promote your web brand • “Everyone” wants a part of the desktop • Windows 7 provide additional value • Consider using • Rich applications with an offline story • Windows 7 federated search/IE 8 visual search • Libraries, preview handlers, taskbar, context menus, and ClickOnce • Gadgets

35. Resource • Windows 7 for developers: http://blogs.msdn.com/yochay • Windows 7 MSDN dev page • http://msdn.microsoft.com/en-us/windows/dd433113.aspx

36. Evals • Do we have that slide?

37. Thanks you slide • Thank you image

38. Q&A

39. Please Complete an Evaluation FormYour feedback is important! • Please see the back of your attendee notebook for evaluation forms • Temp Staff at the back of the room have additional evaluation form copies

40. © 2009 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.