Qualcomm

1. Qualcomm

2. Background • A leading designer and manufacturer of chipsets and system software used in cutting-edge wireless applications, handsets, and related products • Found in 1985 • Founder: Dr. Irwin Jacobs • Current CEO: Dr. Paul Jacobs

3. Company Vision • Goal: striving to make the world a better place • Actively contribute to • Education • Healthcare • Small business • Environmentalism

4. Business Play a central role in the adoption and growth of 3G and next-generation wireless around the world More than 13,000 patent related to wireless technologies in U.S Licensing to more than 180 telecommunication equipment manufacturers

5. CDMA Technologies Largest Fabless Chip Producer • Provide integrated wireless chipset solution • Fast development • Partner with nearly 60 3G network operators around the globe • Nearly two-thirds of Qualcomm’s profits coming from licensing its intellectual property • Platform • Snapdragon • Gobi

6. Gobi • Mobile Wireless Solution • Allow laptops connect to cellular networks around the world • Equip with GPS functionality in one chipset

7. Projects Egypt Pilot Program Aims: improve the speed, efficiency and quality of health care, especially in area where medical resources may be limited • corporate with Egypt Health Department • enables dermatologists to use 3G mobile network to diagnose skin conditions remotely • A pilot program on the use of photographs and videos via a mobile broadband network Reference: http://www.qualcomm.com/news/releases/2011/04/21/qualcomm-and-mobinil-announce-pilot-program-using-3g-mobile-broadband-remot

8. Achievements Code Division Multiple Access (CDMA) Paul Jacobs: One of the things that we did very early on was put the Internet protocols in into the phone • Channel Access Method • Allow several transmitter to send information simultaneously over a single communication channel • share same frequency and use spread spectrum • In opposite to other implementation • Time Division Multiple access (TDMA) • Frequency Division Multiple Access (FDMA)

9. Achievements CDMA • Advantages • More secure (pseudo-random code) • Resistance to jamming and narrow band interference • All radios can be active all the time • network capacity does not directly limit the number of active radios

10. Achievements gpsOne • primarily used today for Enhanced-911 service in U.S. • Combination of GPS satellite signals and cell towers to locate the cell phone user • Able to operate with or without network • more than 400 million handset using this technology • Its chipset is adopted by more than 40 vendors

11. Achievements • OmniTRACS • Launched in 1988 • help truck drivers and their base stations keep in touch • monitor vehicle locations, but time in use, fuel consumption, maintenance data • world’s largest data network • An example of M2M communication

12. M2M Communication • Machine-to-Machine (M2M) refers to technologies that allow both wireless and wired systems to communicate with other devices of the same ability • M2M uses a device to capture an event, which is relayed through a network (wireless, wired or hybrid) to an application, that translates the captured event into meaningful information

13. Technology & Research • FlashLinq • A research that identify the optimize communication of two or more proximate devices in terms of battery efficient and throughput performance

14. Technology & Research • HD VoIP • A research on the technologies of improving the performance of 3G voice services to achieve the goal of clear voice message delivery .The research involves noise cancellation, codec and wireless interoperability

15. Technology & Research - 3G-WiFi Smart Mobility • A solution that provide seamless handover experience between 3G and WiFi. • Smart network discovery and selection, transparent WLAN traffic route from cellular network are studied.

16. Qualcomm Test Lab (Q-lab) • Location • The pilot lab at San Diego (California) • The pre-certification lab at Hyderabad (Andhra Pradesh), India

17. Qualcomm Test Lab (Q-lab)

18. Qualcomm Test Lab (Q-lab) • Goal • Enabling customers to improve time-to-market for customer devices • Increasing lab and field performance of customer devices • Testing new technologies • Reducing non-recurring engineering (NRE) cost for customers • Providing testing coverage to enable customers to pass carrier certification tests on initial submission of customer devices

19. Qualcomm Test Lab (Q-lab) • Purpose • Q-Lab pre-certifies CDMA2000®1X and EV-Dodevices by performing: • Minimum tests as per carrier-specific test cases. • Device acceptance tests as per carrier and industry requirements. • Q-Lab provides a complete test-services suite for its customers which include Original Equipment Manufacturers (OEMs) and carriers: • Retest support • Testing in accredited test laboratories • Pre-certification services • Device approval handlling

20. Hong Kong

21. Hong Kong • 95 percent ethnic Chinese and 5 percent from other groups • Highest Economic freedom city in the world by the Index of Economic Freedom for 15 consecutive years

22. City University of Hong Kong

23. City University of Hong Kong Was established in 1984 Was a Polytechnic at the beginning Was established as City University of Hong Kong in 1994 Has now, 20,000 students enrolled in more than 130 programmes Has 22 Academic Departments Has 7 Colleges and Schools. Rank 15th in Asia and 129 in the world

24. Department of Computer Science • Was established in 1984 • Has 5 Laboratory • Runs 2 Undergraduate Programmes and 4 Postgraduate Programmes

25. Interactive Multimedia and Virtual Reality Laboratory(IMVR Lab) • SGI Tezro system • Self-developed 3D graphics engines on Linux. • A specialized 3-D projection system, cyber-gloves and motion trackers support the Department's research into interactive media technology.

26. Image Computing Laboratory • Consists of state of the art image and video capturing workstations, as well as high-end computing platforms for pattern recognition, image analysis and synthesis research • Multimedia Applications Development Laboratory (MADLab)

27. 3D Motion Capture Laboratory • Recording human movement in 3D. • Equipped with an optical motion capture system to support the real-time capture of 3D human motions. • Real-time dance education • Interactive 3D games

28. Specialized Laboratory • provides for projects in software engineering, information security, mobile computing, and multimedia computing.

29. Computer Science Laboratory • Matlab • CSIM • Rational Rose • Sybase • Oracle • Adobe Creative Suite

30. References • http://en.wikipedia.org/wiki/Qualcomm • http://www.qualcomm.com/

31. Thank you

32. Intended Questions • General 1. How does Qualcomm achieve its vision in making the world better in term of wireless technologies? Do there were any projects show challenges to Qualcomm? (i.e. partner coordination, cultural issues, policy restriction and limitation) 2. Why does Qualcomm, as a telecommunication research company, actively participate in different sectors, including medical services and education? 3. Qualcomm strongly emphasize the importance of innovation, how does Qualcomm keep it to be innovative in the wireless industry?

33. Intended Questions • General 4. What are the barriers that hinder the movement of a technology to become a standard? How long would a technology be developed, from a draft to be used? 5. What does Qualcomm’s vision towards the development of mobile network? (In Hong Kong, 3G mobile users suffer slow bandwidth and connectivity issue in subway) 6. What does Qualcomm’s comments on Wi-Fi and cellular network?