Market Development Strategy & Market Position Statement

1. Market Development Strategy & Market Position Statement Vicky Smith, Head of Policy & Service Development Barry Atkins, Head of Strategic Commissioning – Older People & Carers

2. Today... • Feedback from Provider Survey • Caretrak tool • Developing the Older Peoples’ Market Position Statement • Future demand and current supply • Round table discussion • Getting it right: Focus group • Market Development Strategy for Personalisation • Next steps

3. Provider Survey Feedback • Market Development survey ran from June-August 2011 – 91 respondents in total; • Three most popular choices for ASC data: • Information about the current social care market • Information about gaps in the market • Population trends and forecast; • Three most popular choices for support from ASC: • Provide or continue to provide information about personalisation • More free training opportunities • Funding that is fair and realistic.

4. Caretrak Tool • Brings together the full range of market intelligence; • Collects, cleanses, analyses data; • Ability to publish an evidenced-based market position statement for a given market and refresh it regularly; • Active use of data to inform commissioning and market development.

5. Market Position Statements • The overall market direction the LA wishes to see taken; • The view and predictions of future demand, identifying key pressure points; • The current state of supply covering strengths and weaknesses of the market; • Gaps in the market, areas for development and areas of decline; • Identified models of practice the LA will support, and at what price; • The support the LA will offer towards innovation and development.

6. Content of Market Position Statements • Demand; • Supply; • Changing Practice; • Future levels of resourcing; • Support for innovation and development.

7. Understanding Demand • Demand and expectations will rise, public spending will not; • Life expectancy and complexity of health needs are increasing; • Significant increases in the numbers of people 65+ and 85+ by 2030; • Constant pressure on the budget means that we will need service models that offer the best option for value for money; • Allocation of personal budgets and direct payments means greater purchasing power for individuals.

8. Q. What other sources of intelligence do you need about future demand to help shape your business?

9. Understanding Supply • The OP residential sector in East Sussex is by far the largest, with 6960 registered beds; • Further savings targeted in this area over the coming years as other options come on line; • Tracking Vacancies; • Some providers may benefit from thinking about diversifying their current services, i.e. offering outreach; • Developing new service models - we recognise there are potential risks leading to instability and vulnerability; risk sharing approaches may be helpful.

10. Q. What other information do you need about current supply to help develop and diversify your business?

11. Influencing Demand • Raising awareness in the local community about new service models that promote inclusion and independence; • Continuing to develop service models that offer the best option for value for money, both for commissioned services and services purchased by individuals with their personal budgets. • Self-funders • Reablement

12. Relationships with Providers • A view needs to be taken of the whole market not just services that are funded by social care; • The market will not get to where it needs to be just by users purchasing; • Using tendering and procurement processes that support VFM and choice; • Recognition that expertise has increasingly shifted to providers.

13. Key Questions & Workshop... • What sources of information can you as providers contribute to our understanding of the market? • What are your views of demand and the impact this might have on your business? • Where do you see your business able to diversify, e.g. can home care agencies deliver PAs? Can residential providers deliver outreach services and/or day opportunities? • What three things could the LA do which would best help encourage the social care market in East Sussex?

14. Focus Group • Seeking volunteers to join a dedicated focus group session in late October/early November; • Feedback will be shared with this forum at November meeting; • Market Position Statement will be finalised in time for February meeting.

15. Market Development Strategy • Sets out the key areas for market development over the next three years, and how the Department will support them; • Explores the critical areas of challenge, and how we will aim to address them, in partnership; • Outlines the support we will offer to the market to develop; • Contains a rolling annual action plan; • Incorporates Market Position Statements for each client group.

16. Timescales • Draft Market Development Strategy by December; • Bring to the Older Peoples’ Provider Forum in February 2012; • Publish for implementation from April 2012.

17. Thank you • Key Contacts: Vicky.Smith@eastsussex.gov.uk Barry.atkins@eastsussex.gov.uk