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A Product of Promotional Communications, LLC 650 Halstead Ave. Mamaroneck, NY 10543 (914) 381-1632. The Mobile Cloud – Why it matters …. 6,000,000,000 (BILLION) mobile ACCOUNTS active for 6,800,000,000 people - http://www.bbc.co.uk/news/technology-19925506 3,900,000,000 Mobile Phones
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A Product of Promotional Communications, LLC 650 Halstead Ave. Mamaroneck, NY 10543 (914) 381-1632
The Mobile Cloud – Whyitmatters…. • 6,000,000,000 (BILLION) mobile ACCOUNTS active for 6,800,000,000 people - http://www.bbc.co.uk/news/technology-19925506 • 3,900,000,000 Mobile Phones • 50% of the WORLDS population isconnected via their mobile • 80% of the World’s population has Cellular Coverage
The Mobile Cloud – Whyitmatters…. • 1,000 new users per second • It took 20 years to hit 1,000,000,000 users • 40 Months for 2,000,000,000 • 24 Months for 3,000,000,000 – July 07 • 19,000,000 new users in INDIA in the month of JANUARY 2010
What Promotional Communications has achieved with the mobile cloud • CMAFest Nashville June 2012 - out of roughly 5,000 visitors with Smartphone's per day, we were getting 1,000 + individuals logging onto the Wi-Fi PromoSend network with over 4,000 branding/splash page flashes per day • UBA Trends day Conference - 500 visitors, 420 app downloads • Randstad concert/Metallica/Werchter rollout - 50,000 + visitors with Smartphone's, 18,000 connections onto the PromoSend Network • Installations on De LIJN Public Transport network - 5,000 + connections per day on average since January 2011 • TedX Brussels conference - 4,000 visitors, 6,500 connections to the PromoSend Network
What Promotional Communications has achieved with the mobile cloud • TedX Flanders conference- 3,000 visitors, 4,000 connections to the PromoSend Network • Brussels Airlines deployment at Batibouw trade fair - 90,000 visitors, 35,000 connections to the PromoSend Network • Tomorrowland Festival (http://www.tomorrowland.be/) - 100,000 visitors, 38,000 connections to the Promosend network • Rascal Flatts 2011 concert tour- 6,400 connections to the PromoSend Network using low-traffic hardware based on 2010 designs (currently using higher capacity (10x) 2012 PromoSend platform) • 10 David Guetta live at Tour et Taxis - 7,500 visitors with Smartphone's with 6,000 connections to the PromoSend Network • Keith Urban tour - 92,000 visitors with Smartphone's with 20,000 connections to the PromoSend Network
Interacting with the Mobile Cloud!!! Marketing Goal Connect with the consumer and get them to take action
What if? • You could provide an additional marketing option to your clients that DOES NOT take away from your current business but creates a multimedia experience – videos (exclusive), demo’s, testimonials • You could deliver a coupon for your product which drives people from a location into stores – ieFame Coupon driving people to World Vision • You could link people up directly to an E-Commerce platform directly from the show – ie links into World Vision E-Commerce • “Instant” consumer feedback – measurable ROI
What is PromoSend™... Complete Mobile Marketing Solution for all Wi-Fi-Enabled devices • Place your brand/content on consumer devices via one easy HTML5 web development • Maintain constant commercial contact with customer on-site
What is PromoSend™... Interactive ability to collect real-time information • Present Corporate Information • Offer Value Propositions like offers, competitions, experiences • Offer Dynamic updatable content to Smartphone • Create unique multimedia experiences and extract Business Intelligence • Instant consumer feedback
What is PromoSend™... Connect to your own private ‘hotspot’ • Provide a no-cost web experience or connect to established Wi-Fi Networks • Without internet – create rich multimedia environments • With internet – create links into social media platforms and extract information in exchange for ‘free internet’ to consumer
What is PromoSend™... Easy to set-up and deploy • Without Internet – entire system contained in an easy to carry and install flight case • With Internet – System can be configured using only software upgrades to location • Unlimited Promotions – same cost whether 1 person connects or 1,000,000 connect
How PromoSend™ Works: Supported Phones Our technology is compatible with phones from most major manufacturers – ensuring the largest consumer reach Applications Whether it is enhancing an existing advertising structure like a billboard, or creating a brand new medium inside a Stadium, PromoSend's™ versatile technology can be installed quickly in virtually any location or used to redirect traffic from existing networks. Delivering your targeted digital promotions to your consumers IS EASY! • Upload your desired content to our PromoSend™ server • The PromoSend™ Network instantly transmits your promotion to your consumers based on your preferred schedule Monitor the success of your campaign in REAL TIME
Benefits to sponsor • Private rich multimedia experience in which to attract, brand, and retain consumers • Content is branded with the sponsors logo’s and message (including contact details like email addresses, phone numbers, SMS responses, etc) • Easy to virally spread the message to people outside the event via email, social media, or other platforms • The Sponsor (logo, image, music, etc) is appearing/leaving the venue on 1,000’s of mobile phones in real-time • Creates a synergy between computer based internet branding and mobile web based on-site branding
Benefits to Artist • Increase awareness of the artist/brand • Ability to drive traffic back to the artist's/ brand's site • Can engage the fans with offers that lets them join mailing list/fan club -- rapidly building the artist's/brand's database • Promote upcoming shows, events, and merchandise • Bragging rights as innovative artist/brand using a green technology to deliver a message • Have synergy between the web and the on-site experience of the consumer • Provide free/exclusive content for the customers • Opportunities for revenue streams (Coupons, competitions, sponsorship) • By integrating Social Media, build up a detailed opt-in profile of your fan/customer
Results and ROI • Be able to digitally distribute all manner of physical content digitally directly to a consumers mobile device: • Saves on cost of physical marketing material • Viral effect of consumer being able to send material via SMS/Email/Social Media • Collect Business Intelligence: • Have polls, surveys, competitions asking for any/all demographic information • Collect permission based Email addresses • Integrate with other social media platforms for maximum effect and collect the public Facebook/Twitter/etc information of consumer • Cross-Platform Marketing: • As all information is voluntary and Opt-in, all information can be used for further marketing across other platforms like Email newsletter, web promotions, Facebook campaigns, and other types of marketing • Maintaining the same digital presence with the consumer across all platforms • ROI – Return on Investment: • All activity is logged and monitored • Statistics on users and activity allows spend vs. results to be precisely calculated
Thank you. Promotional Communications LLC 650 Halstead Avenue, Mamaroneck, NY 10543, USA TEL – (914) 381-1632 Dan Seidman (FR / ENG) - dan@promosend.net | +1 (914) 414 6760 Barbara Kent - bkent@promosend.net | +1 (914) 572 1463