A Product of Promotional Communications, LLC 650 Halstead Ave. Mamaroneck, NY 10543

1. A Product of Promotional Communications, LLC 650 Halstead Ave. Mamaroneck, NY 10543 (914) 381-1632

2. Large scale analysis of visitors paths inside- Event Halls, Stores, Shopping Centers, Festivals, and other infrastructures!

3. 4 Questions, 1 Solution PromoTrack • Bluetooth technology • 10 – 15 % of population measurement • Simple set-up • Fixed or temporary installation • Reporting Tools for your analysis • Real-time measurement

4. What can we measure ? • Footfall - how many people are passing through your zone or site • Duration – how long to they stay • Flow control – what entrances/exits are used, what paths are taken through stores, shopping centers, venues • Return all this per hour time interval devices or frequency of visitors

5. What is attractive about an aisle?

6. Where do people go?

7. Where they spend time?

8. Where do consumers stop?

9. The technology is plug and play. Easy to install & scalable • Wireless elements • 1 central controller Easy to manage Reliable & flexible to add assets tracking • Multi-protocol Very easy and without integration with in-store IT Typical installation

10. Dashboard

11. Heatmap of your store or venue

12. People counting with camera (can be integrated) Accurate people counting at the entrance or at a specific transition zone It can be directly integrated with the global solution and results are injected in the dashboard.

13. Business Intelligence Fact Sheet Unique innovative technology to understand shopper behavior, producing actionable insights about what to improve in your store Provides large scale analysis of visitor’s path inside of store. Drilled down detail of consumer visit during all open hours.

14. Primary intelligence gained: Using Bluetooth detectors (not collecting any information) with our plug and play technology, allows retailers to gather information on how consumer is spending time in store. • Footfall. How many people are passing through your zone or site? • Frequency. How often unique visitors pass -- changed • Dwell Time. How long do they stay? • Flow Control. What entrances / exits are used? What paths are taken through store? Average time all spent at specific location?

15. Where should departments be located to generate largest sales? Using our passive ‘plug and play’ technology, this information is gathered in the background without the consumer having to take any actions • Identify main destinations? How much time spent in each aisle/section • Opportunistic areas? Detailed info on where consumer stops How many times visit each aisle/section • Link path and frequency Walk pattern

16. Analysis of aisle efficiency • Example of a given period of time 2523visitors in the store 1851 in aisle A 256 stops in zone A 26 sec on average 53 buyers 128 stops in zone B For each zone

17. Advanced Analysis of aisle efficiency (not part of Dashboard) – Analysis of customers based on their frequency and departments visited

18. Advanced Analysis of aisle efficiency (not part of Dashboard) – Footfall of departments divided between Saturday and Weekdays

19. Advanced Analysis of aisle efficiency (not part of Dashboard) – Cross of visitor traffic with sales by department

20. To sum up... Unique innovative technology to understand shoppers behavior, producing actionable insights leading to increased profits by optimizing your location! • Prove the efficiency of the store in terms of traffic vs. sales • Create new opportunities for store managers • Provide insights on specific parts of a store at the individual level • Provide third party advertisers with metrics • Advanced Analysis techniques drill down into sales efficiencies, flow pattern analysis, etc

21. Thank you. Promotional Communications LLC 650 Halstead Avenue, Mamaroneck, NY 10543, USA TEL – (914) 381-1632 Dan Seidman (FR / ENG) - dan@promosend.net | +1 (914) 414 6760 Barbara Kent - bkent@promosend.net | +1 (914) 572 1463