Presentation Transcript

1. Cinco 12pk AD APRIL 29, 2012 Expanded AD MARKETS BRANDS/PACKAGES: Corona Extra 12pk bottle- Corona Light 12pk bottle STORES: FL, CA, TX, WA/OR and HI Ad and Display Dates: APRIL 29 – May 6, 2012 Please leverage this impact program to drive incremental 12pk volume with a featured and HOT retail price point. Ensure your BEST available cost on 12pks is entered into the POL system to support the target patch ad retails Please ensure we are at 100% in stock for the entire duration of the ad program-pre and post! Thank you for your time, focus and retail execution!
2. Note from Target Senior Analyst Hello Distributors, We are extremely excited for our Corona ad during May Wk 1, April 29th – May 5th.  We are expecting to see over a 2 times lift on this ad so please read this email carefully so we are all on the same page and ensure no sales are missed on these items. This is a big ad for us with 5 new ad patches& Cinco de Mayo so please make it a focus to START and END this ad instock (having enough product on the shelf).  Being instock at the beginning and end of the ad will go a long way in making us credible for future ads.  Make sure you are servicing the stores throughout the week to ensure we remain instock for the guest and can drive great sales results during April Wk 4! Target Circular Details: Pictured Item: 213-06-0009 Corona 12pk Extra bottles Linered Items: 213-06-0011 Corona 12pk Light bottles, 213-06-0570 Corona 12pk Extra cans, 213-06-0079 Corona 12pk Light cans, 213-06-0008 Corona 6pk Extra bottles, 213-06-0010 Corona 6pk Light bottles Also Featured: 213-06-0034 Modelo 12pk Especial cans, 213-06-0123 Pacifico 12pk NR bottles, 213-06-0146 Model Espec 12pk Ln bottles, 213-06-0148 NegraModelo 12pk Dark bottles, 213-06-0035 NegraModelo 6pk bottles, 213-06-0036 Modelo 6pk bottles Especial, 213-06-0038 Pacifico 6pk bottle Clara import It will be crucial that we get merchandisers daily to help ensure we have enough product to support demand. We have extremely high expectations for this ad and the success of this ad will help for future ad cuts.  This will be a great tool to share with our guests that we sell beer, and are not only players in the category but establish ourselves as a credible and reliable destination for beer and wine! Attached is a forecast for the ad.  The first tab is a total forecast for each item.  The second tab, the Store Level Forecast Calculator, provides a store level forecast for each item.  Please contact me if you have any questions regarding this ad or execution. DISTRIBUTORS- Please fill all locations to capacity for the ad and company space. You should bring in enough product to fill the shelves plus the anticipated unit forecasts. Please work with the stores to secure additional backroom space. Thank you and please respond with any questions or concerns. Jerika Jerika Van Valkenburg| D213 Liquor | Business Analyst - Beer, Spirits & Mixers|¤ Target Corporation |TPS-12291 |612.696.4439
3. FLORIDA Market-Participating Store List-Cinco In Print Ad: $12.49
4. FLORIDA Market-Participating Store List-Cinco In Print Ad: $12.49
5. FLORIDA END CAP-Through May 6th
6. FLORIDA ENDCAP-April 29 – June 3
7. Bulk end cap 5/20 – 6/10
8. MEMORIAL DAY JUNE AD ALERT Expanded AD MARKETS BRANDS/PACKAGES: Corona Extra 12pk bottle- Corona Light 12pk bottle STORES: FL, CA, TX, WA/OR and HI Ad and Display Dates: Crown featured in TWO ads, Back to Back: 5/20-26 5/27-6/2 Please leverage this impact program to drive incremental 12pk volume with a featured and HOT retail price point. Ensure your BEST available cost on 12pks is entered into the POL system to support the target patch ad retails Please ensure we are at 100% in stock for the entire duration of the ad program-pre and post! Thank you for your time, focus and retail execution!
9. FLORIDA Market-Participating Store List 5/20 and 5/27: $12.49
10. FLORIDA Market-Participating Store List-5/20 amd 5/27 In Print Ad: $12.49