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NCESEM - Sheffield

NCESEM - Sheffield. Creating a physical activity legacy through a whole city approach. Vision. To be recognised as the City that created a Culture of Physical Activity within its communities, workplaces and people through the Legacy of London 2012 Olympic and Paralympic Games. Mission.

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NCESEM - Sheffield

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  1. NCESEM - Sheffield Creating a physical activity legacy through a whole city approach

  2. Vision To be recognised as the City that created a Culture of Physical Activity within its communities, workplaces and people through the Legacy of London 2012 Olympic and Paralympic Games.

  3. Mission Through a unified and city wide approach we will support evidence based initiatives that; • seek to reduce the burden of disease across the City, • promote economic growth through a sports culture, • improve the health and productivity of the City's workforce and • facilitate more active lifestyles for the population of Sheffield as a whole.

  4. Values • Equality, inclusion and diversity • High quality • Consistency in message • Unified and City wide approach.

  5. Measures of success • To bring benefit socially & economically we are aiming for: • 1% stepped change in physical activity at a population level year on year • 15% Reduction in back pain related absenteeism in 5 years • 15% reduction in back pain referrals in 5 years • 2-3% reduction in CVD risk factors at population level over 5 years • These changes are challenging but evidence based • Represent a significant attempt at a cross population implementation project.

  6. Invest to save • If the average risk factors across Sheffield were reduced by 2% - 3% over five years this could: • reduce annual admissions by up to 1,235 per year, • prevent up to 426 premature deaths per year and • save up to £3.7 million per year on acute hospital costs alone • Non-recurrent cumulative savings over the five year period could be as high as £11.2 million. Based on Whitfield et al., 2008

  7. Three Interconnected Themes • Provide targeted and universal support • Focus on Musculoskeletal (MSK) conditions • A whole city approach to establishing legacy • Utilise the demonstration & festival effects of London 2012 (active celebration) • Connected through one brand, one message.

  8. NCESEM Project Map THEMES WORK PACKAGES INDIVIDUAL PROJECT TITLES

  9. Physical Activity • Promotion of ‘physical activity’ at an individual, group, community and population level in a wide range of settings across the City • This bespoke physical activity comprises two forms:  • ‘primary prevention’, increasing physical activity in people with no health restrictions to activity • ‘secondary prevention’, tailored physical activity for people with some health restrictions to activity.

  10. Physical Activity • Guided by current literature, there will be a particular emphasis on; • developing an environmental infrastructure that facilitates physical activity • challenging and changing the culture around physical activity/inactivity • promoting physical activity among disadvantaged groups who may not have access to activity/sport or sport and activity-related facilities. • The process of delivering a physical activity legacy is not one of investing solely and immediately in interventions • Pilot programmes and allow the evaluation/research evidence to inform any potential roll out.

  11. Active Celebration

  12. Workforce Wellness • Harnessing workplaces in the promotion of healthy living at an individual, group, community and population level in a range of settings across the City (i.e. workplaces, schools, homes) • Evidence based approach to interventions with a focus on musculo-skeletal conditions (MSK) • Embedded within organisational culture, business owning the bottom line benefits • Reduced absenteeism and increasingly more productive workforce (presenteeism).

  13. Sporting Economy • The development of a sporting economy in Sheffield through the NCESEM and associated projects • Unlike the physical activity and workforce wellness themes, the evidence for leveraging a sporting economy through interventions is limited • Programme of in-depth stakeholder consultation and 'real-world' research to inform interventions later in the programme (years 3-5).

  14. Sporting Economy • Professional PhD programme bursaries aimed at individuals employed within the business, voluntary, sport and public health sector • Professional PhD programmes supported by 'buy-out' time for research and industry experts within Sheffield and UK • Limited research and stakeholder consultation has identified three key research questions:

  15. Sporting Economy

  16. Evaluation • Robust programme of effectiveness and cost-effectiveness evaluation ‘We will understand what helps a British community to use activity to improve health'. • Build a model of best practice • Broadcast nationally & internationally • Develop reputation • Combine data collection with intervention • Evidence the legacy.

  17. Summary: Building the Legacy • High quality services and enhanced skills legacy • Sustained through 'buy-in' from communities & businesses • Value & Evidence based approach • Consistent brand & message • Robust evaluation.

  18. Thank you for Listening

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