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The Editors Web Design Group

Founded in 1977, we offer full-service advertising and editing solutions. Launching websites since 1995, our experienced team specializes in corporate identity, IT solutions, and cutting-edge technologies. Our classes cover Adobe tools, web engineering, and marketing strategies.

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The Editors Web Design Group

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  1. The Editors Web Design Group

  2. Founded in 1977 as a full-service advertising agency and editing service Handle brochures, logo development, stationary design and printing, direct mail, print ad campaigns, corporate identity buildout Acquired in 1994 by PUBSNET, Inc. for graphics capability as it relates to the World Wide Web Expanded vision in 1998 by adding dedicated programming staff members Our History • Incorporated in the State of Massachusetts • Annual revenues in excess of $1.0 Million

  3. Launching sites onto the Web since 1995 (virtually the commercial length of the Web) Over 300 corporate sites launched All graphics custom, mirroring a client’s corporate / marketing communications look Over 40 man years of IT experience building business solutions through systems architecture and robust database development Our Company • Business-To-Business • Consumer • Retail • High Tech & Software • Manufacturing • Financial & Insurance Services… • 16 primary vertical markets served

  4. Creates powerful graphics that are technically correct in byte size Respected educators in web engineering, Internet resources, advertising, marketing, photography and business development Stay on top of latest technology, including downside issues Web server strategies Our Staff • Flash installed on over 90% of browsers, fast download • Shockwave installed on 38% of browsers, large download required • NT vs. UNIX • Active Server Pages as an alternative to costly CGI development • LINUX as an Emerging Power

  5. Front Page 2000 DreamWeaver PhotoShop Acrobat Java Programming FrameMaker RoboHELP WebWorks Introduction to XML Introduction to SGML Import/Export SGML Defining EDD’s Learning HTML ForeHelp HTML Transit Server Fireworks Our Classes & Seminars Adobe instructors are Adobe-Certified RoboHELP instructors are certified by E-Help DreamWeaver instructors are Macromedia-Certified

  6. Fireworks 4 Photoshop 6.0 (PC/MAC) Macromedia Director Quark (PC/MAC) Flash 5 DreamWeaver 4 Extreme 3D FrontPage 2000 Visual Interdev SQL Server Internet Information Server Sound Forge Xres Shockwave Acrobat GIF Construction Set Illustrator 9.0 Microtek Scanners CD Writers Our Tools

  7. Database engineering, client-server solutions E-commerce and shopping cart systems Email autoresponders Domain registration Browser management interface design Post launch marketing optimization Technologies & Services • Doorway/Gateways • Meta tags • Comment and ALT tag generation • Robot commands • Ranking reports • Multi-domain utilization

  8. CSS (Cascading Style Sheets) Linked File with embedded design elements that are used site-wide Uses include font type, color and size, inline frame layout and background treatments. Advantages include: Change one file and upload; entire site is changed instantly Savings in download speed for design elements JavaScript Elements Primarily known for “mouseovers”; when a mouse is moved over a graphical element, another graphical change occurs (buttons are an example) Also enables some calculation functions, time stamps Graphics Design Elements GUI/ User Interface- Navigation System tied to site design Graphics- Logos, photos, custom montages/collages and overall design and layout considerations based on target audience profiles DHTML (Dynamic HTML Elements) Layers are the bedrock to inline frame content display and drop-down/fly-out navigation systems Used for advanced Search Engine Optimization Technical Design Elements

  9. President M.S., Lesley College, Applied Management 17 year Senior Lecturer/Adjunct Faculty 4 years teaching “Web Building Blocks” (1994 –1998; one of the first public HTML courses) Operates the PUBSNET Computer Training Center for additional training facilities Mike Doyle, M.AS. • University of Massachusetts- Lowell

  10. Director of Art Adjunct Faculty Member 15 years teaching photography lab management skills 20 years print design, corporate branding 6 years web design, Javascript Shockwave, Flash, Database, E-Commerce, Active Server Page Brian Sullivan • NE School of Photography

  11. Associate Creative Director, Copywriter Dual Degrees in Communications and ArtUniversity of New Hampshireminors in Journalism and Civil Engineering 20+ years as a results-driven writer, creative director, producer and manager in client, agency and vendor environments Extensive banking, healthcare, retail, manufacturing, technology, automotive, political, event marketing, broadcasting and entertainment experience Casey Holt

  12. Director of Programming Web Development: Databases: OO Languages: Others: • ASP, DHTML, Java Script, VBScript, Microsoft IIS/ISJIIS 4.0/5.0, COM, Perl, Lotus Script, ActiveX, ADO • Server-Side ODBC, POP, SMTP, FTP, IRC, Real, Telnet, MS-SQL • SQL 2000/7.0 Database, Access , Sybase • C++, Visual Basic, C, Fortran • VMS, RSX, CP/M Robert Musgrove • MIT Haystack (10 years)- Atmospheric applications for NASA • Psyche Systems (10 years) - Proprietary Hospital/lab software development including client-server applications

  13. Assistant Director, Programming MSCS, Computer Science, Boston University MCSD Certification since 1995 Web Development: Databases: OO Languages: Kevin Coleman • ASP, DHTML, COM, JAVA, Java Script, VBScript, Microsoft IIS 4.0 • MS SQL Server 2000/7/6.5, Oracle, Sybase, RDB, MS Access, Informix • Visual Basic (V.6), JAVA, VBA (Access and Excel), C++, C, Pascal, Icon, Fortran, Toolbook, Modsim II

  14. Business Development Manager Master’s Certification, Boston University 8 years experience in customer support, most recently specializing in computing technologies Specialist in Workflow and Contract Administration Laura Wightman • Web Design & Javascripts • Compaq • Star Container

  15. Vice President, Operations B.S. Business Administration/Marketing, UNH 19 years integrating computing technology for corporations Guest Lecturer and/or Adjunct Faculty: 5 years Internet experience, site architecture consulting Oversees all production scheduling, internal management Evaluates all partners for quality control Peter Grant, CSE • Franklin Pierce College • Daniel Webster College • New Hampshire College • Microsoft FrontPage User’s Group

  16. Dan DeRose Content Manager (DW Certified) Eileen Savery Support, Coffee Del Maxwell Content, JavaScript, Design Dean A. Martin Content, JavaScript, Design Chris Tierney Flash & Sound Support Deandre Littlejohn Graphics Support Kim Hall ASP Database Support Genevieve Doyle Package Design, Hi-Rez Scans Kris Olsen/Bill Murray Training Sales & Support Tom Doyle Accounting Other Staff Members

  17. 1. Review of sample web site designs: 2. Review of your project architecture and assumptions 3. Placing assumptions into Excel for a preliminary proposal Our Presentation . . . a) Definitions b) High, medium, and low levels (hours vs. robustness) a) Content, current collateral b) ROI objectives c) Business applications, database development

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