Meet the Editors-SMA

1. Meet the Editors-SMA Marla Royne Stafford, Editor The University of Memphis Eric Haley, Associate Editor The University of Tennessee-Knoxville Susan Myers, Editorial Assistant The University of Memphis

2. What is the Journal of Advertising • The Journal of Advertising is the premier journal devoted to the development of advertising theory and its relationship to practice.  • The Journal’s major purpose is to provide a public forum where ideas about advertising can be expressed.  • JA was founded by and is still owned by the American Academy of Advertising. It is overseen by the AAA’s publications committee

3. Content of the Journal • All research related to advertising is welcome • JA defines advertising broadly and includes articles from a variety of topic areas: • Behaviorial responses to advertising (attitudes, affect, involvement, information processing). • Advertising management (strategy, public relations, strategy). • Media advertising (television, print, radio). • Message characteristics (comparative, creative aspects, humor, endorsers, etc). • Research (methods, scale development). • Targeting (psychographics, selecting markets).

4. Special Issues • Special issues provide great strides in knowledge advancement on important topics in the field. • Past special issues include: • Economic Dimensions of Advertising Media Audiences (2006) • International Advertising (2005) • Advertising and Consumer Culture (2003) • Political Advertising (2002) • Gender and Multicultural Issues (1999) • Advertising of Services (1997)

5. Special Issues (continued) • Plans for future issues include: • Creativity in Advertising • Guest editors Sheila Sasser and Scott Koslow • Advertising Regulation • The 40th anniversary of the Journal

6. Publishing in JA • JA encourages the submission of scholarly research that advances both the depth and breadth of important advertising topics. • JA encourages the submission of research that utilizes a variety of methods involving both quantitative and qualitative techniques. • The acceptance rate is currently about 14%.

7. Submitting Manuscripts • Beginning December 1, all manuscripts should be submitted electronically to joa@memphis.edu. • Manuscripts should be submitted in Word format and follow the formatting guidelines available in the journal or on the website. • Submission information will be available on the web at JA.memphis.edu soon!

8. Our Review Process • All manuscripts follow a double blind review process. • Author information should be removed from submission documents and included only in the cover email. • Manuscripts will be either rejected, accepted, or recommended for resubmission with revisions. • Regardless of the outcome decision, we will offer authors feedback in a timely manner.

9. Become a Reviewer • Although JA uses an editorial review board, we do often encounter situations where ad hoc reviewers are necessary. • If you would like to become a review, please contact us with your areas of expertise so we can add you to our database. • joa@memphis.edu

10. For Further Information • For submission information, questions, or to submit a manuscript: joa@memphis.edu • Marla Royne Stafford: mstaffrd@memphis.edu • Eric Haley: haley@utk.edu • Susan Myers: swmyers@memphis.edu