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How to Design Email Newsletters to Increase Click through Rate

Email newsletter is a great tool to engage your users. But most newsletters fail to get the attention they deserve.

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How to Design Email Newsletters to Increase Click through Rate

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  1. HOWTODESIGNEMAIL NEWSLETTERSTO INCREASECLICK THROUGHRATE

  2. NEWSLETTERS Designanemailnewsletterthatpeople wouldwanttoread. Emailnewsletterisagreattooltoengage yourusers.Butmostnewslettersfailto gettheattentiontheydeserve. Asaresult,itgetssenttotrashaftera quickscan.Orevenworse,itgetssentto thespamfolder. Youonlyhaveashortspanof3to4 secondstocapturethemindofthe reader.Ifyoufailinit,allyourhardwork goesinvein.

  3. TELLYOURREADERSASTORY Ifyouwantyourreaders toreadyouremail newsletter,telltheman interestingstorythey wouldremember.Here’s anexampleofhow importantstorytellingis. Itisboringforareader tositandjustreadabout aproductorservice. Evenwhentheyneed theproduct.So, entertainthereadersto keepthemengaged.

  4. INTERESTING HEADLINE FORYOUR NEWSLETTER masteringthecraftof headlinewritingisnoteasy. Butwithsomepracticeyou canlearnhowtoreada headertograbattentionof readers.Readersshould understand,thenewsletter isgoodtopassonwithout reading. http://emailnphonelist.com/

  5. LAYOUTOFYOUR NEWSLETTER Keepingthewidthflexiblesounds practical.Butmostoftheemail clientsputrestrictionsonhow mediawouldbedisplayedinthe email.Hence,playsafeandkeep thewidthbetween550to600 pixels. Withthefixedwidthuserwouldonly havetoscrollitvertically.Also,the wholenewsletterwouldbevisible toreaders.

  6. OPTIONTOREAD THENEWSLETTER INBROWSERS. Makeiteasierforyourreaders toopenthenewsletterinany webbrowser. 01 Mostoftheemailclientsdo notallowdownloadof mediacontentontheemail client. 02 Givingthemanoptionto opentheemailinbrowser wouldallowmostreadersto haveanunobstructedview. 03

  7. DesignQuality IMAGESFORYOUR NEWSLETTER Donotuseimagesthatdonotgo withthestoryofyournewsletter. Itishighlyunlikelythatyouwould getexactimagestofillyour newsletters.Youcansearchfree andpaidimagedepositorybut gettinganexactmatchneeds luck. Donotsettlewithsomethingthat doesn’tfityourstory.Youcan alwayscreateyourownvector graphics. http://emailnphonelist.com/

  8. ADDSOCIALLINKS Integrateyoursocialmedia profilesonnewsletters.Allow readstofollowyouaswellas sharethenewsletteronsocial platforms. Itshouldnottakemorethana clickforyouruserstoshare thecontentonsocialmedia. Rememberthenumberof shareswoulddropwithstep addedsteps.

  9. WHATTOADDINTHEFOOTER Yournewsletterfootershouldalwayshas,thesociallinks. Itmakesthefollowingyoursocialprofileseasierforthe user.Youshouldalsoconsideraddingashareoption. Throughwhichyourreaderscansharethenewsletteron differentplatforms. Putacalltoactionbuttonattheveryend.Itcouldbea linktoyourproductorablogpost. http://emailnphonelist.com/

  10. MAKEITMOBILE FRIENDLY Agoodnumberofreaderscheck theiremailsontheirmobiles. Makethenewslettermobile friendly.Ifyouuseanonlineeditor tocreatethenewsletter,mostof thetimetheyaremobilefriendlyby default. Ifyoucreateitusingadesktop applicationorbybuyingtemplate. Checkthemobilefriendliness, beforeyoustartsendingit.

  11. USEANALYTIC TOOL. Beforesendingthenewslettersto youremaillist,makesureyouinclude analyticcodeinit.Mostoftheemail listmanagingplatformshaveit inbuilt. Butyoucantakeitanotchfurtherby addingA/Btestingorheat-mapinit. Thiswouldnotonlygiveyouanidea aboutthedemographics,openrates. Itwouldalsoshowwhichdesign worksbetter.Evenwhatareasofthe newslettersaregivenmoreattention bythereaders.

  12. NEWSLETTER DISTRIBUTIONPLATFORM Findoutasuitablenewsletter distributionplatform.Basedonthe numberofsubscriberyouhaveon youremaillistaswellasthemedia youaresending. Itisbetterifthedistributionprogram canalsohelpyouwithfindingout thebademailsaddresses.Removing thehardbouncesbeforesending emailtoyourlistwouldallowyou betterinboxdelivery. Ifyoudon’thaveahugenumberof subscribersinyouremaillist,itis advisablethatyouuseafreeservice.

  13. TESTIT.BEFORE SENDING. Beforeyousendittoyourwhole subscriberbase,makesureyou testit.Therearewebsitewhere youcantesthowyournewsletter looksondifferentbrowsers.Testif forvisibilityondifferentdevices. Checkitondifferentemailclients. Makesurethere’snothingfunny happeningbeforesendingit. Itisbettertoworkanotherextra houronyouremailcampaign, thantofindoutamistakeafter yousendittoallyourreaders.

  14. THANKS F O RY O U RT I M E http://emailnphonelist.com/

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