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BMJ Publishing Group. Nick Turner – Head of Sales. Agenda. Evidence Based Medicine Product overview Features and benefits New projects Offer for ULAKBIM. Let me ask you a question….
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BMJ Publishing Group Nick Turner – Head of Sales
Agenda • Evidence Based Medicine • Product overview • Features and benefits • New projects • Offer for ULAKBIM
Let me ask you a question… • New medical studies are published every day. How do you sort through the mountain of research to find facts you can trust? And once you find a study, how do you understand its findings and judge how good it is ? ...
Evidence Based Medicine aims to assist… • “The Practice of Evidence Based Medicine is the conscientious, explicit and judicious use of current best practice in making decisions about the care of patients”. • Contains clinical expertise, skills and judgment combined with the best available current research • Clinically lead information rather than research lead • Looks at the evidence and decides how certain treatments best work, or DON’T work, or shows there is not enough information to support a decision
Product url’s • www.bmjpg.com • www.bmjjournals.com • www.bmj.com • www.clinicalevidence.com • www.besttreatments.co.uk • www.bmjlearning.com
Product overview • The British Medical Journal – BMJ.com • The Group’s Flagship Journal • Weekly general medical journal, 120.000 copies printed each week • Publishes rigorous, accessible & entertaining material to help Dr’s and Medical students in daily practice, learning and international debate on health • Scientific studies & reviews, educational articles, papers commenting on: clinical, scientific, social, political, and economic factors affecting health
BMJ Specialist Journals • www.bmjjournals.com • 22 journals in specialist areas, public health & evidence based medicine • Mainly clinical titles, focussing on helping doctors improve their day to day practice • International: editors and associate editors from all over the world: USA, Australia, Canada, Hong Kong, Europe, South East Asia • Innovative – Educations sections, case-based learning, Patient columns • Influential – many are at the top of their specialty
BMJ Specialist Journals • All journals have individual websites and full-text hosted by HighWire Press • Full-text from 1997+ • Abstracts & TOC earlier • Adding Full-text to volume 1, issue 1 • Current year paid for subscriptions, previous years free of charge • All available in print & online • Reference links included • CiteTrack alerting service, author and citations • Ability to search across all journals via HighWire
BMJ Specialist Journals • Gut • Heart • Journal of Clinical Pathology • Journal of Medical Ethics • Journal of Medical Genetics • Journal of Neurology, Neurosurgery and Psychiatry • Postgraduate Medical Journal • Quality and Safety in Health Care • Sexually Transmitted Infections • Thorax • Archives of Disease in Childhood • Annals of the Rheumatic Diseases • BJO: British Journal of Ophthalmology • British Journal of Sports Medicine • Emergency Medicine Journal • Evidence-Based Medicine • Evidence-Based Mental Health • Evidence-Based Nursing • Occupational and Environmental Medicine • Journal of Epidemiology and Community Health • Injury Prevention • Tobacco Control Specialist Evidence Based Public Health
Knowledge Products • Clinical Evidence • Best Treatments • BMJ Learning • Evidence Based to support decision making • Patient and Doctor information from the same source • Point of care information to reduce information overload • Content fits into workflow & needs of clinicians and patients
Advantages of using BMJ Knowledge products • Encouraging best practice by preventing overuse and misuse of treatments • Increasing the quality of care for patients • Allows shared decisions by offering the same source of information for doctors and patients • Quality information from a rigorous search and appraisal process • Trusted based on an internationally recognised evidence-based editorial process • Clinically lead information rather than research lead
Clinical Evidence • A compendium of the best available research & evidence findings on common and important clinical questions (systematic reviews) • Originally in print now also online & PDA • Covers over 500 topics and over 2000 treatments • These topics are the most important & common conditions seen in primary and hospital care • Describes the questions, summary and background of a condition then benefits & harms of preventative and therapeutic interventions • Emphasis on the outcome for patients • Findings based on expert knowledge & evidence collected from detailed research using Cochrane Library, Medline, Embase and evidence based journals • Contributors, advisors and editors are all specialist expert clinicians
How is Clinical Evidence put together ? • Select Topics: common conditions • Review data on consultation rates, morbidity, mortality • Advice and suggestions from clinicians and patient groups • Topic Planning: select the questions • Relevance to actual practice • Detailed and systematic appraisal of material • Quality check of EBM material and guidelines • Search & appraise literature: systematic reviews and RCT’s • Where no evidence: observational studies • Done by in-house specialists & contributions from external clinical specialists • Summarise the evidence: peer review and edit • Peer reviewed by at least 2 expert clinicians • Edited and compared with original papers • Consistancy and quality measures also monitored • Feedback, error corrections and user responses
Best Treatments • Database for doctors & patients to use evidence to decide on a certain treatment • To inform and initiate a dialogue between doctors and patients at a level a Patient can understand • Written for patients in an easy to use and clear format • Covers the top conditions, which treatments work, the drugs that may be used and any possible side effects • Advice on operations and tests • Helps patients balance benefits and risks of treatments • Leads to informed joint decisions between patients and doctors • Unbiased and up to date and links to reference articles and studies
BMJ Learning • CME or learning tool for professionals in primary and hospital care • Hospital Doctors, GP’s, Nurses, other clinical staff, practice managers, and receptionists • Assess needs, plan then take online learning modules, courses and interactive case studies and tests (300 modules) • Quick up to date facts on evidence based conditions • Record your progress and create certificates online • Read, reflect and correspond with other users online • Integrate learning into your appraisal system to continue professional & personal development • Constantly updated with new or withdrawn drugs • New case studies added weekly also from user suggestions
Comorbidities • When a patient has one or more conditions…
Evidence-based recommendations for patients with comorbidities • diabetes • heart failure • asthma • COPD • coronary artery disease • hypertension • lipid disorders
Current offer and trial for Hospitals • Test access is currently activated for all 47 research hospitals and is available to 31 December 2006 • To access BMJ sites, click: • www.bmj.com, www.bmjjournals.com • www.clinicalevidence.com, www.bmjlearning.com, www.besttreatments.org • BMJ PG will work with ULAKBIM to provide a discounted offer for access to the BMJ PG package in 2007 • Discounted consortia prices & multi-year agreements with price cap available
