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New Haven – UNION Station Ridership survey

New Haven – UNION Station Ridership survey. JONATHAN SEERY ADVISOR: DR. NICHOLAS LOWNES. Outline. Background Research Survey Goals Survey Tools and Design Survey Content Next Steps. Background Research. Focus groups and large surveys Studies in Chicago, Seattle, Boston, Great Britain

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New Haven – UNION Station Ridership survey

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  1. New Haven – UNION Station Ridership survey JONATHAN SEERY ADVISOR: DR. NICHOLAS LOWNES

  2. Outline • Background Research • Survey Goals • Survey Tools and Design • Survey Content • Next Steps

  3. Background Research • Focus groupsand large surveys • Studies in Chicago, Seattle, Boston, Great Britain • Encouraging modal shifts • Determining information demand • Information service enhancement priorities (1) Mehndiratta, Shomik, et al. (1999) What Advanced Traveler Information System Information Do Users Want? Transportation Research Record. 1679, pp 41-49

  4. Survey Goals • Learn how to direct a research project • Determine ridership’s usage of information services • Test viability of delivery method (3) Kenyon, Susan and Lyons, Glenn (2003) Transportation Research Part F:6, 1-21

  5. LimeSurvey • Open source survey application

  6. Survey Delivery • Requires Internet connection • Use postcard handouts to distribute survey’s URL • Respondents enter urlinto computer or smartphone • Answers recorded by LimeSurvey for analysis

  7. Survey Content Overview • Four major sections • Takes 5-10 minutes • “Click-friendly” • http://pubtransys.engr.uconn.edu/survey/admin/admin.php

  8. Usage Section • Determines how respondent uses Union Station’s trains

  9. Service Satisfaction Section • Identifies how satisfied respondent is with train service and possible sources of dissatisfaction

  10. Information Usage Section • Determines if and how the respondent uses available information services (2) Peirce, S., Lappin, J. (2002) Evolving awareness, use, and opinions of Seattle region commuters concerning traveler information: Findings from the Puget Sound Transportation Panel Survey, 1997 and 2000. TRB 2003 Annual Meeting CD-ROM, 1-21.

  11. Service Usage Section • Several identical sections concerning specific information services

  12. Demographics Section • Obtains additional information from the respondent

  13. Next Steps • Survey distribution in New Haven • Further testing of distribution method • Possible implementation with UConn Buses

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