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social media marketing : lets get your business buzzing

Envigo provides Social Media Marketing Services to track customer behaviour, brand mentions and to monitor and influence social conversations

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social media marketing : lets get your business buzzing

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  1. A study of Indian Brands on Facebook Conducted by Envigo Marketing Pvt Ltd www.envigo.co.uk

  2. Industries Covered • Automobile • Aviation • Education • Electronics • FMCG • Hotels • Insurance • Pharmaceuticals • Retail • Telecommunication • Television & Media • Travel • Study Design • The study covers more than 30 Indian brand pages on Facebook. • It captures the activity on the page in terms of • Change in number of fans • Type of post • Engagement Analysis • Correlation between number of fans and engagement • The data has been captured over a period of 4 months

  3. » Aircel»Mahindra Scorpio » Amity University »Idea Cellular »ITC Welcomgroup Hotels » Fortune Hotels »Close Up »Vogue »Virgin Mobile »Nokia »Foodles »SanjeevKapoor»MTV »Casino Royale »Dish True HD »Samsung »Hippo »Spicejet »Havells »Zoozoo »Revital »PreventitionMagazine »Ixigo »Pantaloons »Bajaj Auto »National Geographic Channel »Eno »Chings »Star Plus »Shoppers Stop »Pepsi »Horn Ok Please »Max Bupa»BipashaBasu»HBO Brands covered

  4. Snapshot of the Study

  5. Fan Growth Inferences: • Impact of advertising on Fan growth • Analysis of themes/FB campaigns • Change in fans due to campaigns • Viral impact of campaigns • Qualitative analysis of type of post • Identify contexts that get maximum engagement • Relation between engagement & number of fans Growth in Fans Brand wise Analysis

  6. Post wise Average E-score Inferences: • Engagement analysis of posts • Qualitative analysis of posts • Viral impact of post types Brand wise Analysis

  7. Industry wise Analysis • Best practices • The prevalent Facebook trends • E-score bands according to the number of fans - Correlation between fans and engagement • Ratio of passive engagement/active engagement • Content classification based on engagement

  8. Who should use this study? • Social media marketers • Brand managers • Planners • Marketing professionals • PR professionals

  9. To access the full report please contact us at: info@envigo.co.uk www.envigo.co.uk

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