Chick-Fil-A

1. Chick-Fil-A Business Analysis

2. Local Chick-fil-a Information • 2580 Coalton RdSuperior, CO 80027Phone: (303) 410-7050Fax: (303) 410-7141 • http://www.cfarestaurant.com/flatiron/home

3. Social Responsibility • The Chick-Fil-A bowl is a football match between the ACC and SEC held each year for various organizations helping the needy, from homeless shelters to scholarships. In 2009 it donated 1.2 million dollars to charity. • They are the driving force behind the Winshape Foundation which pays for long term foster care and summer camps for over 1,900 boys and girls. • Chick-Fil-A also sponsors the Chick-Fil-A Kyle Petty Ride Across America which donates the profits from it’s ten day ride to various child centered charitable organizations. Last year 6,100 riders gave 12.6 million to charity. This has been going on since 1995.

4. Senior Officers • S. Truett Cathy is the current C.E.O. and founder of Chick-fil-a and has managed the company so well that they have experienced 42 years of annual sales increases and loves to give to the community and invented the idea of being closed on Sunday to give his employees a break. • Dan Cathy is the C.O.O. of Chick-fil-a and has been for 8 years, he is the son of S. Truett Cathy and is one of the driving forces behind the company. He is responsible for many of the customer service improvements made by Chick-fil-a, with his concept of second mile service, beyond the extra mile. He’s worked at chick-fil-a ever since the beginning of the chain when he sang the jingle outside of the restaraunt at age 9.

5. History overall • Founded 1967 • 1982- invented chicken nuggets • 1985- waffle fries • 1987- kids menu was invented • 1992- expands restaurants onto collage campus • 1993- fist drive thru • 1995- first billboard is put up • 2004- breakfast menu is made

6. Struggles/successes Struggles: The cow campaign became a scare when there was a concern about mad cow diseases. They have to compete with Kentucky fried chicken and McDonalds and other fast food joints. There is also a Sonic right next to the local one. Successes: In 2006 they surpassed 2 billion in sales

7. Nation Wide Business description • Credited with introduction the original boneless breast of chicken sandwich and pioneering in-mall fast food, Chick-fil-A. is one of the largest privately- held restaurant chains- with nearly 1,500 restaurants in 38 states and Washington, D.C. and the second largest quick service chicken restaurant chain in the nation, based on annual sales.

8. Local Business Description • They believe in providing our guest the best restaurant experience they can have. the team strives to give great tasting food and a comfortable eating environment. The community is important to Chick- Fil-A hopes to enrich the lives of all their customers.

9. Products Breakfast • Biscuit- they have bacon, sausage, cheese • Hash browns Lunch and Dinner • Chicken Sandwiches- classic and char grilled • Chicken Nuggets • Chicken Wraps-various styles of chicken • Waffle Fries

10. Targeted customers • The targeted customers are all ages. They want to be a family place.

11. Human Resources and Resources • They have over 500 full time corporate employees and hundreds of part timers. • Chicken, peanut oil, water, napkins, cups, silverware, bread, eggs, milk, salt, pepper, flour, sugar, pig, cheese, and potatoes are their most common resources used. • Their Capital goods include all their culinary equipment, their machines, their cleaning supplies, and the oils and such that they use to prepare the food and help keep it tasting good. • As far as their sales trends go they have been steadily increasing over the last 10 years.

12. Sales Figures • Chick-fil-A reported Thursday its sales through the first half of 2009 are up 10 percent, while same-store sales rose about 3 percent. The private restaurant chain did not disclose exact sales figures. Chick-fil-A’s sales in 2008 increased 12 percent to about $3 billion. • The company also said it will now open 69 new stand-alone restaurants (up from 64), for a total of 80 restaurant openings in 2009. As of the end of June, the chain opened 31 new restaurants and kept pace with its goal to reinvest in 65 of its current locations through major remodels. • Chick-fil-A has more than 1,445 restaurants in 38 states and Washington, D.C.

13. New Ideas • Chick fil a has increased profit by exceptional customer service, promotions, and releasing new sandwiches often, providing variety in their menu. • They have not needed to cut their expenses seriously, because they are doing very, very well.

14. Competitors and Branches • The main competitors of chick fil A are KFC, McDonalds, Burger King, Wendy’s, Sonic, and any drive through in America. • The Branches of Chick Fil A In 2009 reached billion it was a 8.6% increase over the chains previous performance. • Branches was the sit down restaurant Dwarf house line in Restaurant. • The Chick-fil-A Dwarf Houses are a full-service variation of the typical Chick-fil-A restaurant • these independently owned restaurants offer traditional, sit-down dining and expanded menu selections in a diner-themed atmosphere. • Truett's Grill

15. Brands • Quality food • Closed on Sundays • quick service

16. trademarks • chick-fil-a lettering • The cows • The color red • The spelling of the name • The logos

17. Affiliations and the Franchise • A franchise is when a store has people pay get a license to start up a store that has a proven way of doing things and you use their name and products to bring people to the store. The headquarters which for Chic-fil-a is in College Park, Georgia runs the advertising campaigns and other promotions to advertise the company and owners of a Chic-fil-a store receive the benefits of the advertising with customers. For example, College sports is where Chic-fil-a has its biggest sponsorship with their football bowl game and other events through out the college sports seasons. Chic-fil-a has many other affilations with other sports teams and businesses, too. The person that is running the Chic-fil-a store has to pay some of its profits to the company, but overall the idea of running a part of a franchise is attractive to people because they get a store with proven success.

18. People in the area • Males: 14373 people, 50.5% • Females: 14,107 people, 49.5% • People 65+ years of age: 1,212 people, 4.3% • People 18+ years of age: 20,284 people, 74.3% • Median age: 33.6 • Population 25 years and over:18,152 • High school graduates or higher:17,627 • Bachelors degree or higher:11,412 • In labor force over 16:16,707

19. People in the area • Occupied housing units: 7,489 which is 68.8% • Renter occupied households: 3,391which is 31.2% • % of people with at least high school diploma: 17,627 people which is 97.1% • % of total population with at least a Bachelor’s Degree: 11,412 people which is 62.9% • # of People 16+ years Who Are Part of the Labor Force : 16,707 people • # of Unemployed Persons: 382 people • Most Common Occupations: Management, service, sales, and office occupations: 14,623 people which is 88.7% • Biggest industries: science, health and education, manufacturing, retail (% of people in these 4 industries 54%) • % of people over 16 employed 100% • Median household income $73,047 • $251,700 is the average house value

20. references http://factfinder.census.gov Wikipedia.org Chick-fil-a.com http://www.cfarestaurant.com/flatiron/home