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JAN TSCHICHOLD

JAN TSCHICHOLD. By Monika Baudisova. BIOGRAPHY. 2. April 1902 Germany – 11. August 1974 Switzerland Important typographer, book designer, writer and teacher of the 20 th century His father was a sign painter He was trained in calligrahpy

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JAN TSCHICHOLD

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  1. JAN TSCHICHOLD By Monika Baudisova

  2. BIOGRAPHY • 2. April 1902 Germany – 11. August 1974 Switzerland • Important typographer, book designer, writer and teacher of the 20th century • His father was a sign painter • He was trained in calligrahpy • Teacher in Munich, in 1933 escaped to Switzerland from Hitler’s Germany, because he was suspicious of collaboration with the Communists • Worked as a designer for Penguin books • Published various book about design and typography

  3. HIS WORK • Influenced by the Bauhaus school • Significant member of the Modernist movement • Rejected traditional typefaces • Embraced sans serif fonts • Geometric designs and asymmetrical composition • Functional designer

  4. DIE NEUE TYPOGRAPHIE • Published in 1928, his most important book • Considered a Manifest of modern design • Rejected all fonts except sans-serif • Supported minimalism, non-centred design, asymetry, photography instead of drawings • Explained how to use different sizes and types of letters • A couple of years later Tschichold abandoned his rigid beliefs, moved back towards classicism and called his book as too extreme • Until today this book is a famous classic used by many graphic designers

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